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CMO Zone: Related Articles

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How Adobe Helps Marketers and Its Own Brand with CMO.com

Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

What Marketers Need to Know About DSPs (Demand-Side Platforms)

Forrester Research, Inc. and [x + 1] shared insights about demand-side platforms (DSPs), systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

What Marketers Need to Know About DSPs (Demand-Side Platforms)

In this webinar video, Forrester Research, Inc. and [x + 1] shared insights about demand-side platforms (DSPs), systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

What Marketers Need to Know About DSPs (Demand-Side Platforms)

In this webinar presentation, Forrester Research, Inc. and [x + 1] shared insights about demand-side platforms (DSPs), systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

AutoNation: Rebranding a Large Organization Filled with ‘Armchair CMOs’

Greg Revelle, senior vice president and chief marketing officer at AutoNation, Inc., shared the company’s experiences — both positive and negative — in rebranding a large organization full of “armchair CMOs.”

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Taco Bell: Ad Age Marketer of the Year

Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

An Inside Look at Millennials

Recent recipients of the ANA Rising Marketing Star Award offered real-world advice and examples of effective ways to engage with the elusive Millennial audience.

Dunkin’ Brands: Driving Brand Innovation

Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.

Mizuno USA: Straight from the Heart Marketing

As a value-driven brand, Mizuno believes that sport is transformative, and as such, has brought this passion to life across all of its divisions.

What’s on Every Advertiser’s Mind: Big Content

Kristi VandenBosch, chief digital officer of Meredith Xcelerated Marketing, discussed the development of a content mapping process for a brand’s digital ecosystem and provided advice on how brands can reorient themselves around a content-first approach.

Real-Time Marketing

Connecting with consumers in real time has more to do with a brand’s day-to-day activities than one “big moment.” This Insight Brief explores best practices in organization, strategy, and content for success in real-time marketing. Learn how brands like MasterCard and Coca-Cola have created real-time command centers to maximize social listening and engagement.

Marketing Organization

This Insight Brief discusses the evolving roles of the CMO and marketing teams as companies reorganize to achieve digital excellence. Learn the eight essentials to building an all-star social team, the five ways companies organize for social, and how B-to-B structures are changing. Case studies from Brown-Forman, Avon, and GE are also shared.

Banking on Customer Growth through Technology

In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.

SAS: Evolving Role of the CMO

In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).

Big Data’s Biggest Role: Aligning the CMO & CIO

In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.

State of Marketing 2012: The CMO Council Calls 2013 "The Year of the Marketer"

Headlines continue to ask about the life expectancy of the CMO, many times questioning if the position and the title should still exist. However, the CMO believes that is long past, and states inequitably that 2013 will be the year of the marketer.

Networked Insights: CMO Guide to Super Bowl Marketing

In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.

Walmart’s Game-Changing Innovation Approach

Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”

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