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CMO Zone: Related Articles

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Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.

Evidon: AdAge: The Real Impact of Do Not Track

In this AdAge article, Scott Meyer, CEO of Evidon, shared his view on the impact to marketers of Do Not Track legislation and the release of Microsoft's Internet Explorer 10 with Do Not Track as the default setting.

CMOs Seek Solutions

The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.

Digital Video to Impact 2013 Spend by CMOs

In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.

The Evolving Role of the Chief Marketing Officer

This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.

Honey, I Shrunk the Marketing Message

This article from Merkle shares 10 tips for creating marketing messages that will resonate with today’s time-pressed consumer.

Changing Places: The Challenges and Benefits of a CMO Making a Sector Transition

Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.

Succeeding as an Organization’s First Chief Marketing Officer

According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.

Insights from IBM’s C-Suite Global Studies of CMOs and CFOs

Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.

KPMG’s Global Brand Ambassadors

Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.

CMO Conversation with Lisa Baird from the United States Olympic Committee (USOC)

In this webinar, Gary Elliott, former VP, Hewlett Packard, had an in-depth conversation with Lisa Baird, CMO, USOC.

The Transformative CMO

Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.

Customer Experience and Communication Management: The Art of Building Enduring Customer Bonds

This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.

Research Report: Q1 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.

The Roadmap to Becoming a Data-Driven Brand

Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.

Global Brands Leverage Social to Elevate Their Actions

Vijay Sundaram, CMO, SocialTwist, described how sophisticated social media integrations can enhance the value of both event marketing programs and corporate partnerships.

Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television

Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.

Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television

Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.

CMO Conversation with Chad Vincent from Sartori Cheese

In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Chad Vincent, CMO, Sartori Cheese.

Jockey’s Accountable Compensation Model

Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.

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