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CMO Zone: Related Articles

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CMO Conversation with Esther Lee from AT&T Inc.

In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Esther Lee, senior vice president, Brand Marketing and Advertising, AT&T Inc.

What Keeps Global Marketers Awake at Night?

Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.

Macy’s Case Study: Engaging the Omni-Channel Shopper

Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.

Avidan Strategies: Client/Agency Relationships Survey

Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.

Samsung: A Marketer’s Views on the Video Revolution

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.

Onsite Insight: Ralph Santana

Ralph Santana, Senior Vice President and Chief Marketing Officer of Samsung Electronics North America at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

CMO Conversation with Karen Quintos from Dell Inc.

In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Karen Quintos, senior vice president and chief marketing officer, Dell Inc.

It's England Time

MillerCoors relies on marketing pro Andy England to build market share while leveraging the brewer's unique stable of brands. England shares best practices for guiding the brand forward and discusses a partnership with the National Hockey League.

Marketing Middleware

While short CMO tenure has become a widely accepted way of life, often there's a fundamental issue at play. Marketing middleware is the glue that connects business strategy and marketing execution, and it's a necessity in order for CMOs to succeed.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

Seven Ways to Promote Innovation in Your Marketing Program

Christopher W. Miller, Ph.D., NPDP, offered seven proven ways to get value from an innovation effort.

CMO Conversation with Jon Iwata from IBM

In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Jon Iwata, senior vice president, Marketing and Communications, IBM.

Mastering Your 118: The Importance of the Elevator Pitch

Written by former CMO Jeffrey Hayzlett, this ANA Insight Brief can help marketers create an elevator pitch in five easy steps.

New Agency Model: Media Company as Agency

Meredith, one of the nation’s leading media companies, has transformed itself into a player on Madison Avenue with Meredith Xcelerated Marketing. Keith Sedlak, chief marketing officer, Meredith Xcelerated Marketing, shared the thinking and strategy behind this new agency model.

A New Era of Financial Services

Discover how the Bank of America is communicating in a challenging environment. The brand focuses on communicating not merely what it does but what it stands for and also conveys what all its stakeholders are demanding: a purpose-driven brand.

From the Top: The Masters of Marketing [Archived]

Bob Liodice, president and CEO of the ANA, asked senior marketing leaders for pearls of wisdom to share throughout the community. They touched on how they are driving real, tangible growth through great marketing and media.

An ANA Board Discussion on Marketing Today

Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.

Krispy Kreme Doughnuts: A Vibrant Life at Seventy-Five

Dwayne Chambers, Senior Vice President and Chief Marketing Officer, Krispy Kreme Doughnut Corporation, discussed how the 75-year-old Krispy Kreme brand has remained relevant in a rapidly changing world without abandoning its core traditions, values, and differentiation.

RadioShack: Looking Back to Move Forward

Lee D. Applbaum, executive vice president, chief marketing officer, RadioShack Corporation, discussed how RadioShack had to reach out to their DIY and electronic hobbyist consumers after a pronounced focus on mobility caused these shoppers to reject the RadioShack brand.

CMO Roundtable

A panel of chief marketing officers from leading global companies discussed the state of television advertising today, inclusive of the key threats and opportunities in leveraging television for growth.

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