CMO Zone: Related Articles
Outrigger Case Study: Integrated Media Test
Robert L. Solomon, senior vice president and chief marketing officer at Outrigger Enterprises Group, shared a case study of his brand's outcomes and insights from an integrated marketing test that ensued after he rejected agency recommendations and dismissed publishers' proprietary research claims.
On the Battlefield: How Mazda Uses Metrics and Creativity Online
Don Romano, CMO at Mazda North American Operations, and Patrick Sarkissian, CEO at Sarkissian Mason, provided an overview of the way creative ideas online are influenced by metrics and analysis.
Subway's Fresh Take on Branded Message Integration
Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, discussed how Subway is using branded message integration to better connect with consumers.
Fresh Thinking
Subway CMO Tony Pace relies on thematic brand messaging to get the most from his marketing budget.
The Hallmarks of a Visionary Marketer
Are you a visionary marketer? If you answered yes, you could be mistaken. That's one of the key findings of the ANA's State of Marketing Survey, which asked 150 marketers about the role of marketing in their organizations.
Walmart: Saving Money, Living Better, Accelerating Growth
Stephen F. Quinn, executive vice president and chief marketing officer, Walmart U.S., Walmart, discussed Walmart's efforts to continue to provide their customers with solutions that will allow them to "save money, live better" during this economic downturn.
CNN's Black in America/Latino in America
A panel of industry experts shared their insights on CNN's series focusing on race in America and discussed what lessons the series might hold for marketers.
