CMO Zone: Related Articles
Denny Strigl, former president and CEO, Verizon Wireless, and independent director, Kodak Eastman, discussed how companies can work to build awareness for new products.
Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
Through focused efforts, brands in a number of industries are becoming more accountable marketing organizations. Learn what steps these companies are taking to improve marketing accountability.
CMO Karen Quintos lays out a fresh branding campaign for courting IT success and provides best practices for achieving professional (and personal) victories.
Today’s marketing leaders must create consistent, personalized customer experiences. CMOs from Procter & Gamble, Zappos, and Nike share how they connect with consumers.
Containing data from ANA members such as Intel, CCP Games, and AB-InBev, this ANA Insight Brief touches on a variety of marketing accountability topics, including digital media metrics, how marketers can work better with finance, and improving marketing measurement.
Chris Stutzman, Principal Analyst, Forrester Research, shared his thoughts on how client/agency relationships must evolve in the future.
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
Terri Graham, senior vice president and chief marketing officer, Jack in the Box, Inc., and Joanne O'Brien, group account director, Secret Weapon Marketing, discussed how transparency, mutual trust, commitment to partnership, and a willingness to take risks have contributed to their long-lasting client/agency relationship.
Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.
Tom Haas, chief marketing officer, Siemens Corporation, and Sean Remler, Senior Partner, global executive marketing director, Ogilvy New York, discussed keys to success for their long-term image campaign and how it has evolved since its launch.
Danielle Vona, vice president and CMO at SONIC, America's Drive-In, and Mike Swenson, executive vice president, Barkley, discussed how SONIC is successfully building its brand through positioning themselves to everyday, real people and by giving back to their communities.
Watch Lisa Gavales, Executive Vice President and Chief Marketing Officer, EXPRESS, speaking at the ANA Brand Conference presented by The New York Times.
Could a standardized metric prove that strong brands build shareholder equity? The ANA believes so, and its goal is to develop a uniform metric that provides a clear picture of what marketing efforts contribute to a company's bottom line.
Jill Beraud places consumers at the center of PepsiCo’s marketing innovations. Get Beraud's top best practices and find out how the brand uses cause marketing and social media.
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.
Barry Judge, executive vice president, chief marketing officer, Best Buy Co., Inc., discussed Best Buy's first ever Super Bowl commercial featuring celebrities Justin Bieber and Ozzy Osbourne, his 10 tips for Super Bowl Survival, and their new Buy Back Program.
Topics covered in this ANA Insight Brief include self-regulation and online privacy issues, green marketing and the government, online behavioral targeting, and the emergence of cloud computing.