CMO Zone: Related Articles

  • Samsung: Experimental Marketing Driving Business Growth

    Event Recaps   October 16, 2010  

    Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

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  • CMO/Agency CEO Roundtable

    Event Recaps   October 15, 2010  

    A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.

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  • Geico: Un-Boring Insurance

    Event Recaps   October 15, 2010  

    Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

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  • Loyal Investors Encourage Fidelity Expansion

    Event Recaps   October 15, 2010  

    Jim Speros, executive vice president and chief marketing officer, Fidelity Investments, discussed Fidelity’s highly successful “green line” campaign.

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  • RIM Races to the Top

    Event Recaps   October 15, 2010  

    As consumers continue to rely on BlackBerry as a secure way to communicate, Research in Motion (RIM) is sticking to its proven methods for achievement. RIM CMO, Keith Pardy, and Starcom MediaVest CEO, Laura Desmond, discussed their strategy, relationship, and formula for success.

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  • Dell: Building a Brand that Endures

    Event Recaps   October 14, 2010  

    Erin Nelson, former SVP and CMO at Dell Inc., and Karen Quintos, SVP and CMO at Dell, Inc. discussed the company’s journey in evolving its brand to deliver results that endure over time and support business growth.

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  • Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned

    Event Recaps   October 14, 2010  

    Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.

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  • Procter & Gamble: Purpose Inspired Brand Building

    Event Recaps   October 14, 2010  

    Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.

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  • Final Say: Boomers Coming of Age

    ANA Magazine   August 1, 2010  

    The baby boomer generation is redefining what it means to be retired. As the first baby boomers inch closer to turning 65, it’s important for brands to understand how they differ from generations past.

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  • Outrigger Case Study: Integrated Media Test

    Event Recaps   July 27, 2010  

    Robert L. Solomon, senior vice president and chief marketing officer at Outrigger Enterprises Group, shared a case study of his brand's outcomes and insights from an integrated marketing test that ensued after he rejected agency recommendations and dismissed publishers' proprietary research claims.

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  • On the Battlefield: How Mazda Uses Metrics and Creativity Online

    Event Recaps   April 9, 2010  

    Don Romano, CMO at Mazda North American Operations, and Patrick Sarkissian, CEO at Sarkissian Mason, provided an overview of the way creative ideas online are influenced by metrics and analysis.

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  • Subway's Fresh Take on Branded Message Integration

    Event Recaps   March 24, 2010  

    Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, discussed how Subway is using branded message integration to better connect with consumers.

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  • Fresh Thinking

    ANA Magazine   March 1, 2010  

    Subway CMO Tony Pace relies on thematic brand messaging to get the most from his marketing budget.

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  • The Hallmarks of a Visionary Marketer

    ANA Magazine   March 1, 2010  

    Are you a visionary marketer? If you answered yes, you could be mistaken. That's one of the key findings of the ANA's State of Marketing Survey, which asked 150 marketers about the role of marketing in their organizations.

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  • Walmart: Saving Money, Living Better, Accelerating Growth

    Event Recaps   February 17, 2010  

    Stephen F. Quinn, executive vice president and chief marketing officer, Walmart U.S., Walmart, discussed Walmart's efforts to continue to provide their customers with solutions that will allow them to "save money, live better" during this economic downturn.

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  • CNN's Black in America/Latino in America

    Event Recaps   January 28, 2010  

    A panel of industry experts shared their insights on CNN's series focusing on race in America and discussed what lessons the series might hold for marketers.

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  • Targeting the C-Suite

    Event Recaps   November 3, 2004  

    This presentation reviews the conclutions of the Wall Street Journal's "Boardroom Connections" study on the technology habits of U.S. senior executives.

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