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Effie Award Content

Explore the content below on Effie award winners from ANA's Marketing Knowledge Center.

Effie Case Study: "Real Talk:" How the U.S. Marine Corps Connected with Young African-American Men

Representatives from UniWorld Group, Inc., a division of WPP, discussed their Gold Effie Award-winning campaign created for the U.S. Marine Corps.

Effie Case Study: Kia Soul vs. Scion XB, David vs. Goliath Category [Archived]

David Measer, strategic planning director at David & Goliath, described how Kia Soul and agency David & Goliath won an Effie award with a campaign that challenged the category leader, winning market share and connecting with a whole new audience.

Effie Case Study: Kia Soul vs. Scion XB, David vs. Goliath Category [Archived]

David Measer, strategic planning director at David & Goliath, described how Kia Soul and agency David & Goliath won an Effie award with a campaign that challenged the category leader, winning market share and connecting with a whole new audience.

Effie Case Study: Building the Pedigree Brand-Pedigree Adoption Drive [Archived]

Russ Neale, brand manager at Mars Petcare U.S. Inc., and Parker Barnum, account director at TBWA\Chiat\Day, discussed how Pedigree created an award-winning campaign based on consumer insights and cause marketing.

Effie Case Study: Building the Pedigree Brand-Pedigree Adoption Drive

Russ Neale, brand manager at Mars Petcare U.S. Inc., and Parker Barnum, account director at TBWA\Chiat\Day, discussed how Pedigree created an award-winning campaign based on consumer insights and cause marketing.

Effie Case Study: Lincoln Financial Group's "Get to Know Your Futureself" Campaign [Archived]

This case study from retirement solutions provider Lincoln Financial details the company's 2009 Effie Award-winning campaign and describes how, with a limited advertising budget, the campaign drove trade advocates more than any tracked competitor, lifted brand affinity numbers dramatically among consumers, and grew qualified leads by the highest amount seen in a two-year period.

Effie Case Study: California Milk Processing Board's "White Gold" Campaign [Archived]

Steve James, executive director, California Milk Processor Board, and Joshua Spanier, director of communication strategy, Goodby, Silverstein & Partners, shared a case study on their Effie Award winning "White Gold" campaign. Their goal? To inspire teens to drink more milk.

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