Internet of Things

How can generative AI be used for business? How can it be used responsibly?

How are brands using AI in their marketing efforts?

In this webinar, explore what marketers need to know about the top trends from CES 2022 — from addressable TVs and augmented reality to the nascent opportunities in Wearables and IoT — all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation.

GoMart provides online grocery and delivery services. GoMart launched a new feature and partnered with a leading Indonesian retailer, Lotte Mart. The feature introduces personal shoppers to pick up the best quality produce and products to its customers, in the pandemic era.

With Chinese consumers becoming more health-conscious during the pandemic, dairy beverage brand Yili leveraged a popular smart watch and an IoT-capable vending machine to analyze consumers’ bodies and recommend to them the perfect dairy drink for their health needs.

To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.

In this session, learn why brands, publishers, agencies, and the ad tech community must incorporate data ethics, mitigate bias, convey value, and bolster trust – all concurrently – within and across all the data interaction points crucial to authenticate and cultivate customer value and identity.

How can I apply design thinking principles to my marketing efforts?

While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.

In this video, Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.

As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?

Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

The “Internet for the Future” launch marked a seminal moment in Cisco’s history and the future of the internet.

Nationwide targeted National Association of Plan Advisors (NAPA) conference attendees through prominent digital out-of-home (OOH) boards surrounding the event and via display media on their mobile devices.

The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

L.L. Bean’s experiential campaign “S’more Out of Summer” helped families find new ways to enjoy the outdoors by establishing a link between the brand and the summer months.

Geoff Colon, Head of Brand Studio at Microsoft, discussed trends that will help to define the next decade — updated based upon COVID-19 — and how those trends impact content marketing strategies.

The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.

Ashley Alleyne, strategist at RAPP London, discussed the cultural and technological shift that set the stage for virtual influencers, the unique benefits and challenges they present, and what that means for brand’s ethics and revenue.