Marketing2020 – Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.
Infographics from Marketing2020's "The New Role of Marketing Survey Report."
Infographics on marketing capabilities from Marketing2020.
Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.
“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
Find out what three steps marketers can take to ensure a quality brand experience for consumers.
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
Marketing2020 respondents identify the top three marketing capabilities for the future.
The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.
As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.
Marketing2020 identified four key factors that will positively impact capability-building programs.