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Marketing2020 Insights

Marketing2020Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.


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Marketing2020: Big Data and Analytics Survey Report

Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.

Multiple, Specialized Agencies — Fad or Future?

In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

Top Three Trends Shaping Marketing Strategy

The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.

Marketing2020: The New Role of Marketing Survey Report Infographics

Infographics from Marketing2020's "The New Role of Marketing Survey Report."

Marketing Capabilities Infographics

Infographics on marketing capabilities from Marketing2020.

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

Marketing2020: The New Role of Marketing Survey Report

Key findings on the new role of marketing are revealed in this Marketing2020 survey report.

Are Global and Local Marketing Teams Aligned for Success?

Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.

Infobesity: It’s Called Big Data for a Reason

“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.

Training in Winning Organizations

Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.

Walk the Walk: The Need for Brand Experiences

Find out what three steps marketers can take to ensure a quality brand experience for consumers.

Marketing Capabilities Survey Report

Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

Top Motivators for Winning Marketers

The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Brand Purpose Fuels Growth and Brand Consistency

Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.

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