Marketing2020 Insights
Marketing2020 – Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.
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Marketing2020: Big Data and Analytics Survey Report
Marketing2020 September 3, 2014Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.
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Multiple, Specialized Agencies — Fad or Future?
Marketing2020 August 29, 2014In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
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Leading By Example in Social
Marketing2020 August 25, 2014Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
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Global Marketing Unifies Winning Brands
Marketing2020 August 18, 2014Digital and social media have empowered consumers to share information around the world in real time with one click.
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Clear Brand Positioning: A Winning Characteristic
Marketing2020 August 8, 2014Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
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Top Three Trends Shaping Marketing Strategy
Marketing2020 July 31, 2014The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.
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Marketing2020: The New Role of Marketing Survey Report Infographics
Marketing2020 July 24, 2014Infographics from Marketing2020's "The New Role of Marketing Survey Report."
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Marketing Capabilities Infographics
Marketing2020 July 23, 2014Infographics on marketing capabilities from Marketing2020.
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What Motivates the Marketer of Tomorrow?
Marketing2020 July 23, 2014Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
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The New Marketing KPIs
Marketing2020 July 21, 2014According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
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Marketing2020: The New Role of Marketing Survey Report
Marketing2020 July 16, 2014Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
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Are Global and Local Marketing Teams Aligned for Success?
Marketing2020 July 8, 2014Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.
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Infobesity: It’s Called Big Data for a Reason
Marketing2020 July 1, 2014“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
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Training in Winning Organizations
Marketing2020 June 27, 2014Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
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Walk the Walk: The Need for Brand Experiences
Marketing2020 June 16, 2014Find out what three steps marketers can take to ensure a quality brand experience for consumers.
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Marketing Capabilities Survey Report
Marketing2020 June 13, 2014Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
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Top Three Marketing Capabilities for Growth
Marketing2020 June 12, 2014Marketing2020 respondents identify the top three marketing capabilities for the future.
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Top Motivators for Winning Marketers
Marketing2020 June 6, 2014The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
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Brand Purpose Fuels Growth and Brand Consistency
Marketing2020 May 22, 2014Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.
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Agency Partners: How Many Is Too Many?
Marketing2020 May 13, 2014As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
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