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2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather

The 2010 ANA Multicultural Marketing & Diversity Conference, presented by Ogilvy & Mather, started on Sunday, November 7, at the Fontainebleau Miami Beach in Miami Beach, FL. The three-day conference, attended by more than 600 members & non-members, highlights the intersection of multicultural marketing and diversity management in driving strong business growth from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.

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Content will be posted here the day following the live presentations.


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Best Buy: Establishing a Cultural Connection

Teresa Iglesias-Solomon, VP, segment and field marketing, Best Buy, discussed Best Buy's efforts to connect with their Hispanic consumers.

Best Buy: Establishing a Cultural Connection

Teresa Iglesias-Solomon, VP, segment and field marketing, Best Buy, discussed Best Buy's efforts to connect with their Hispanic consumers.

Best Buy: Establishing a Cultural Connection

Teresa Iglesias-Solomon, VP, Segment and Field Marketing, Best Buy, discussed Best Buy’s efforts to connect with their Hispanic consumers.

Beyond Demographics: Latino Identity

Representatives from Starcom MediaVest and Telemundo discussed recent research they commissioned on Latinos living in the U.S. today.

Beyond Demographics: Latino Identity

Representatives from Starcom MediaVest and Telemundo discussed recent research they commissioned on Latinos living in the U.S. today.

Black is the New Green — Marketing to Affluent African-Americans

Kadesha Carroll, senior market program specialist at Sony Electronics Inc., and Andrea Hoffman, founder and chief executive officer at Diversity Affluence, covered laser-focused "plug and play" strategies and methods to build authentic, targeted marketing efforts to reach affluent African-Americans, a virtually untapped audience.

Black Is the New Green: Marketing to Affluent African-Americans

Kadesha Carroll, senior market program specialist at Sony Electronics Inc., and Andrea Hoffman, founder and chief executive officer at Diversity Affluence, covered laser-focused "plug and play" strategies and methods to build authentic, targeted marketing efforts to reach affluent African-Americans, a virtually untapped audience.

Effie Case Study: "Real Talk:" How the U.S. Marine Corps Connected with Young African-American Men

Representatives from UniWorld Group, Inc., a division of WPP, discussed their Gold Effie Award-winning campaign created for the U.S. Marine Corps.

Effie Case Study: "Real Talk:" How the U.S. Marine Corps Connected with Young African-American Men

Representatives from UniWorld Group, Inc., a division of WPP, discussed their Gold Effie Award-winning campaign created for the U.S. Marine Corps.

Insights and Executions—Moving the Multicultural Dialogue Forward [Archived]

A panel of marketers discussed findings of a study on the multicultural Millennials segment and described how McDonald's uses ethnic insights to connect with both the multicultural and general markets.

The Power of Story: Connecting to the New Mainstream [Archived]

A panel of business leaders from Time Warner's media properties shared key insights as to how the company works to develop content, franchises, and brands to ensure relevancy with the new mainstream-multicultural consumers.

Unilever's Sharpened Focus: Hellmann's Case Study

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann's used a general market idea in 2009 to reach the Hispanic community.

Unilever's Sharpened Focus: Hellmann's Case Study

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.

Unilever's Sharpened Focus: Hellmann's Case Study

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.

Univision: New Eras in Content, Opportunities and Reach

President of Univision Ad Sales David Lawenda discusses how content will evolve, what's in the pipeline, and the new opportunities that marketers will have to engage Hispanic America through broadcast and interactive platforms.

USTA: Leveraging Diversity and Inclusion as a Competitive Business Advantage

Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.

USTA: Leveraging Diversity and Inclusion as a Competitive Business Advantage

Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.

ANA Announces 2010 Multicultural Excellence Award Winners

McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.

Coca-Cola's Vision for the Future Puts Multicultural at Its Core

Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola's efforts to connect with all consumers via multicultural marketing.

Coca-Cola's Vision for the Future Puts Multicultural at Its Core

Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola’s efforts to connect with all consumers via multicultural marketing.

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