2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather
The 2010 ANA Multicultural Marketing & Diversity Conference, presented by Ogilvy & Mather, started on Sunday, November 7, at the Fontainebleau Miami Beach in Miami Beach, FL. The three-day conference, attended by more than 600 members & non-members, highlights the intersection of multicultural marketing and diversity management in driving strong business growth from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.
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Content will be posted here the day following the live presentations.
Coca-Cola's Vision for the Future Puts Multicultural at Its Core
Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola’s efforts to connect with all consumers via multicultural marketing.
Effie Award Ideas that Work: Charmin Bath Tissue
Representatives from Charmin Bath Tissue and LAPIZ, a Hispanic marketing agency, discussed Charmin's Gold Effie Award-winning campaign.
Effie Award Ideas that Work: Charmin Bath Tissue
Representatives from Charmin Bath Tissue and LAPIZ, a Hispanic marketing agency, discussed Charmin’s Gold Effie Award-winning campaign.
General Mills: Winning with Multicultural Consumers
Mark Addicks, SVP & CMO of General Mills, showcases General Mills' approach to multicultural marketing, steps taken over the past four years to cultivate these consumer segments, and plans to continue building relationships in the future.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Procter & Gamble: How Diversity and Inclusion are Key to Their Growth Strategy
Linda W. Clement-Holmes, chief diversity officer and senior vice president, Global Business Services, The Procter & Gamble Company, shares P&G's diversity and inclusion strategy.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
Time Warner: New Insights on Culture, Context, and Brands
As the U.S. economy improves, and as the 2010 Census will likely reinforce our assumptions of the growing size and influence of multicultural consumers, Time Warner will share insights from a new study focused on delivering effective messages to African American and Latino consumers.
Unlocking the Secrets to Great Multicultural Advertising
Shepard Kramer, senior director, committees and conferences at the ANA, described what separates best-in-class multicultural advertising from the rest of the pack and provided insights for developing great multicultural marketing.
Unlocking the Secrets to Great Multicultural Advertising
Shepard Kramer, senior director, committees and conferences at the ANA, described what separates best-in-class multicultural advertising from the rest of the pack and provided insights for developing great multicultural marketing.
ANA Announces Finalists for 2010 Multicultural Excellence Awards
The Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
