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2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy

The 2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy started on Sunday, November 6, at the Fontainebleau Miami Beach in Miami Beach, FL. The three-day conference, attended by more than 600 members and non-members, highlights the intersection of multicultural marketing and diversity management in driving strong business growth from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.

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PepsiCo: Marketing to the New Mainstream

Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., Javier Farfan, senior director, cultural branding, PepsiCo, Inc., and Salvador Padron, cultural insights, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.

MillerCoors: A Commercial Mindset

Alpesh Patel, vice president, multicultural marketing, MillerCoors LLC, discussed how MillerCoors has grown Hispanic and African-American sales and volume share more than two times as fast as overall growth through a commercially minded and insights-driven approach.

P&G: Getting Multicultural Right—From Strategy to Execution

Ida Liz Chacón, senior marketing manager, ethnic center of expertise, The Procter & Gamble Company, and Graciela Eleta, senior vice president, brand solutions, Univision Communications, Inc., presented best practices and case study examples from their six-step roadmap for brand activation in the multicultural space.

P&G: Getting Multicultural Right—From Strategy to Execution

Ida Liz Chacón, senior marketing manager, ethnic center of expertise, The Procter & Gamble Company, and Graciela Eleta, senior vice president, brand solutions, Univision Communications, Inc., presented best practices and case study examples from their six-step roadmap for brand activation in the multicultural space.

Post Honey Bunches of Oats Cereal Leverages Hispanic Marketing to Break Through the Cereal Ceiling

Mike Foley, brand manager, U.S. Hispanics and export, Post Foods, LLC and Steven Wolfe Pereira, executive vice president and managing director, MV42°, discussed the three “pillars of success” that helped Honey Bunches of Oats become the number one ready-to-eat cereal with Hispanic consumers.

Time Warner: Leveraging Diversity as a Key to Business Growth

Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.

Walmart: The Shift

Jacqueline Hernández, chief operating officer, Telemundo Communications Group, LLC, NBCUniversal, interviewed Tony Rogers, senior vice president, brand marketing and advertising, Walmart Stores, Inc., about Walmart's approach to multicultural marketing and paradigm shifts affecting the industry.

Yahoo!: Ethnicity in the Digital Age

Edwin Wong, director, B-to-B strategic research and insights Yahoo! Inc., presented essential statistics for understanding the changing face of America and establishing best practices in multicultural marketing.

A Brand Executive’s Perspective: Commitment to Multicultural Marketing

Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.

A Brand Executive’s Perspective: Commitment to Multicultural Marketing

Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.

A Brand Executive’s Perspective: Commitment to Multicultural Marketing

Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.

AT&T: Diversity as a Strategic Imperative

Jennifer Jones, vice president, diverse markets and post sale communications, AT&T Inc., discussed how diversity management is a strategic business imperative at AT&T.

Bob Liodice's Opening Remarks

ANA's Bob Liodice makes his opening remarks at the 2011 Multicultural Marketing & Diversity Conference.

Farmers Insurance: Brand Building and Emotional Connections

Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.

Farmers Insurance: Brand Building and Emotional Connections

Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.

Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Home Depot’s Multicultural Marketing Success Story

Suzy Deering, vice president, integrated media, The Home Depot, discussed the company's plan to continue evolving its longstanding relationship with its Hispanic consumer.

PepsiCo: Marketing to the New Mainstream

Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., and Javier Farfan, senior director, cultural branding, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.

The Sound of Success: A Session with Emilio Estefan Presented by AHAA (Association of Hispanic Advertising Agencies)

The AHAA (Association of Hispanic Advertising Agencies) interviewed Emilio Estefan about his experiences as a successful music producer and songwriter.

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