2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy
The 2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy started on Sunday, November 6, at the Fontainebleau Miami Beach in Miami Beach, FL. The three-day conference, attended by more than 600 members and non-members, highlights the intersection of multicultural marketing and diversity management in driving strong business growth from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.
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Home Depot’s Multicultural Marketing Success Story
Suzy Deering, vice president, integrated media, The Home Depot, discussed the company's plan to continue evolving its longstanding relationship with its Hispanic consumer.
PepsiCo: Marketing to the New Mainstream
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., and Javier Farfan, senior director, cultural branding, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
The Sound of Success: A Session with Emilio Estefan Presented by AHAA (Association of Hispanic Advertising Agencies)
The AHAA (Association of Hispanic Advertising Agencies) interviewed Emilio Estefan about his experiences as a successful music producer and songwriter.
