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Most Read Articles This Week

MasterCard: Leveraging Media to Connect to Consumers

Ben Jankowski shared how MasterCard is revamping its “Priceless” campaign to engage all consumers at various stages of the purchase pyramid.

Research Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.

Driving Value and Innovation

Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.

Change Management Strategy Scorecard

A template for documenting a one-page change management strategy plan.

Research Report: 2014 ANA Procurement/Marketing Relationship Survey

The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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