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Most Read Articles This Week

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Millennials Spearhead Turn Toward Privacy

Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Content Marketing Budget Template

Use this template to set and track your content marketing budget.

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