Most Read Articles This Week
Ben Jankowski shared how MasterCard is revamping its “Priceless” campaign to engage all consumers at various stages of the purchase pyramid.
A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.
Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.
A template for documenting a one-page change management strategy plan.
The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.