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Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
Use this template to set and track your content marketing budget.