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Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.
Putnam Investments shared best practices for in-house video production.
Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.
Use this template to create buyer personas for the key buyers that you intend to target.