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Most Read Articles This Week

State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

GE: Reinventing Storytelling for Business-to-Business

GE connected with its audience by telling a story about the wonder of innovation.

The Monster that Is B-to-B Advertising

Social media campaigns with strong narratives have made BBDO a leader in the B-to-B world.

Millennials: Top Trends and Strategies

This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

Measuring the Impact of Online Video on Brand Metrics

Google looks at how the effectiveness of a video ad campaign can be measured.

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