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Most Read Articles This Week

The Wendy’s Company Integrated Media Success Story

Wendy’s used a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.

Tips for Crafting a Clear and Compelling Brand Positioning

Author and media consultant Denise Lee Yohn provided an easy-to-use framework for a brand positioning statement, and shared methods of identifying target segments and differentiating brands from their competition.

The Next Social Marketing Revolution

Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.

The Role of Digital in TV Research, Fanship, and Viewing

Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.

Community Manager Job Description

A template to quickly document the role and responsibilities for this position.

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