Most Read Articles This Week
Gregory Weiss, vice president/business leader, social media marketing at MasterCard Worldwide, discussed why caring matters in social media. He shared social media best practices in the form of tweets and also discussed MasterCard’s #LoveThisCity campaign.
This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.
People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue with the first-ever online game show.
Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive social media marketing plan.
This is the story of a young yogurt company going head-to-head with industry goliaths who controlled two-thirds of the market and had 20X the budget. This case explains how with fresh eyes the brand was able to see flaws in category conventions and introduce its yogurt in a completely new way.