Most Read Articles This Week
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
GE connected with its audience by telling a story about the wonder of innovation.
Social media campaigns with strong narratives have made BBDO a leader in the B-to-B world.
This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
Google looks at how the effectiveness of a video ad campaign can be measured.