Most Read Articles This Week
Wendy’s used a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.
Author and media consultant Denise Lee Yohn provided an easy-to-use framework for a brand positioning statement, and shared methods of identifying target segments and differentiating brands from their competition.
Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.
Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.
A template to quickly document the role and responsibilities for this position.