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This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.
Agency consultant R3 provided best practices for payment models and role alignment that allow the client/agency relationship to be a mutually beneficial one.
Use this template to set and track your overall marketing budget.