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Most Read Articles This Week

Research Report: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.

How-To Guide: Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Protecting Brands in the Event of a Data Breach

In this webinar, Reed Smith shared the potential consequences of a poorly-handled data breach, and offered brands best practices to prepare for and deal with a breach.

Marketing Collateral Management Tool

Use this database to ensure your marketing collateral is up-to-date and well distributed.

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