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Most Read Articles This Week

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

Technology Keynote: The Future of Marketing

Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.

Buyer Persona Template

Use this template to create buyer personas for the key buyers that you intend to target.

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