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ANA Onsite Insights

Video interviews

Have you ever wondered what CMO's and brand managers are thinking about in regards to current marketing trends? Do you want to see how marketing organizations, both large and small, are dealing with these issues?

The ANA Onsite Insights give you access to marketing leaders—answering the questions that you want to hear! Watch ANA's Senior Director of Marketing and Creative Director, Barry Garbarino, as he sits down with today's marketing leaders and frankly (and directly) talk about burning issues that are affecting the industry.

These engaging and insightful interviews are filmed at ANA's national and regional conferences and cover Multicultural & Diversity marketing, the Creative Marketing Process, Branding, and Research (to name just a few.)

If you have a specific question that you would like to have asked on a certain subject or would like to volunteer to be interviewed while attending one of our conferences, please email Barry Garbarino directly at bgarbarino@ana.net.

 

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Onsite Insight: Andy Wiedlin on the Brand Benefits of Buzzfeed

Andy Wiedlin, Chief Revenue Officer, BuzzFeed discusses how the company encourages brands not to run banners on their website but to create content that people can find, share, and like with their friends, which is a great opportunity for brands to create and generate true word-of-mouth marketing.

Onsite Insight: IHG’s Larry Light on Brand Leadership, Customer Service, and More

Larry Light, chief brands officer at InterContinental Hotels Group discusses brand leadership marketing, where leaders influence, inspire, and educate every function of the company with the objective of building brand preference.

Onsite Insight: P&G’s Sundar Raman on Tide’s Relationship with the NFL, the Tide Newsdesk, and Marketing’s Biggest Challenges

Sundar Raman, marketing director of North America Fabric Care at Procter & Gamble, talks about the company’s successful sponsorship with the NFL.

Onsite Insight: Deutsche Telekom’s Gerhard Louw on Innovation through Collaboration

2013 ANA Media Leadership Conference: Gerhard Louw, senior manager of international media management at Deutsche Telekom, speaks with Ken Beaulieu, senior director of marketing and communications at the ANA, about why innovation through collaboration is one of the keys to media success.

Onsite Insight: YouTube's Tara Walpert Levy on Today's Most Pressing Marketing Challenges

Tara Walpert Levy, managing director of ad market development for Google and YouTube, discusses the most pressing challenges marketers face today, as well as her definition of "customer engagement."

Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity

In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.

Onsite Insight: Essence Communications' Michelle Ebanks on the Digital Consumer and the Publishing Industry

Michelle Ebanks, president of Essence Communications, discusses how the digital consumer has changed the magazine publishing industry, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: People en Españo's Monique Manso on Social Media's Impact on Editorial

Monique Manso, publisher of People en Español, discusses how social media turned the publication’s editorial model on its head, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: Allstate Insurance Company's Ad Targets LGBT by Featuring Tammie Brown

Kenneth Harley, integrated marketing communications associate manager, multicultural, at Allstate Insurance Co., discusses the company’s LGBT targeted ad featuring Tammie Brown, a RuPaul's Drag Race alum, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: The Hunter-Miller Group's Pepper Miller on Connecting With African American LGBT

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: People en Españo's Monique Manso on the Print and Digital Consumer

Monique Manso, publisher of People en Español, explains why the publication is targeting both the print and digital consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: Allstate’s Kenneth Harley on Supporting the LGBT Community

Kenneth Harley, integrated marketing communications associate manager of multicultural marketing at Allstate Insurance Co., discusses the importance of targeting the LGBT community, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: The Hunter-Miller Group's Pepper Miller on Social Media and the African American Consumer

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: Mike Kelly - Working with Your Fanbase

Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and your fanbase.

Onsite Insight: Pete Blackshaw - Nestlés Social Media Engagement & Feedback

Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and Nestlés social media engagement and feedback.

Onsite Insight: Sally Lee - Traditional Print & The Digital/Social Realm

Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to combine traditional media and the social media realm.

Onsite Insight: Ellen Stone - Bravo's Authentic Social Media

Ellen Stone, Senior Vice President, Marketing at Bravo, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how important it is to be completely authentic using social media.

Onsite Insight: Gretchen Christine Rossi - Connecting with Fans / Focus Groups & Social Media

Ellen Stone, of The Real Housewives of Orange County, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to use social media to connect with fans, and using them for focus groups.

Onsite Insight: Mike Kelly - Interacting with Consumers & Fans

Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and interacting with consumers and fans.

Onsite Insight: Pete Blackshaw - Product Engagement & Nestlé's Social Media

Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about product engagement & Nestlé's social media.

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