CMO Zone: Related Articles
SAS: Evolving Role of the CMO
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
Big Data’s Biggest Role: Aligning the CMO & CIO
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
Networked Insights: CMO Guide to Super Bowl Marketing
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
Walmart’s Game-Changing Innovation Approach
Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Evidon: AdAge: The Real Impact of Do Not Track
In this AdAge article, Scott Meyer, CEO of Evidon, shared his view on the impact to marketers of Do Not Track legislation and the release of Microsoft's Internet Explorer 10 with Do Not Track as the default setting.
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
Digital Video to Impact 2013 Spend by CMOs
In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.
The Evolving Role of the Chief Marketing Officer
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
Honey, I Shrunk the Marketing Message
This article from Merkle shares 10 tips for creating marketing messages that will resonate with today’s time-pressed consumer.
Changing Places: The Challenges and Benefits of a CMO Making a Sector Transition
Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.
Succeeding as an Organization’s First Chief Marketing Officer
According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
CMO Conversation with Lisa Baird from the United States Olympic Committee (USOC)
In this webinar, Gary Elliott, former VP, Hewlett Packard, had an in-depth conversation with Lisa Baird, CMO, USOC.
The Transformative CMO
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
Customer Experience and Communication Management: The Art of Building Enduring Customer Bonds
This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
The Roadmap to Becoming a Data-Driven Brand
Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.
Global Brands Leverage Social to Elevate Their Actions
Vijay Sundaram, CMO, SocialTwist, described how sophisticated social media integrations can enhance the value of both event marketing programs and corporate partnerships.
