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2012 Annual Conference — The Masters of Marketing

This year’s Masters of Marketing Conference, at Rosen Shingle Creek in Orlando, Fla., features chief marketing officers and leaders from the agency and media worlds. A record 2,000 attendees are learning how the leaders of the marketing community have built their brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. Please check back regularly for the latest news, videos, and presentations.

Follow the conference on Twitter hashtag: #ana_masters and Facebook.


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Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.

Sharpie® Doodles

Watch the video mashup, produced by Sharpie®, containing artwork as drawn by attendees at the 2012 ANA Master's of Marketing Annual Conference.

EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age

Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.

Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.

CMO Roundtable

Becky Saeger, Marketing Strategist & Advisor, Former CMO, moderates a discussion on key issues top CMOs face.

Creating a Worldwide Movement to Build a Brand

Evelyn Neill, executive creative director, Doremus, and Saga Shoffner, vice president, global marketing, Owens-Illinois, discussed their mission to build a glass brand by elevating the glass industry.

Creating a Worldwide Movement to Build a Brand

Evelyn Neill, executive creative director, Doremus, and Saga Shoffner, vice president, global marketing, Owens-Illinois, discussed their mission to build a glass brand by elevating the glass industry.

Discover Financial Services: Finding Opportunity in Adversity

Harit Talwar, executive vice president, president, U.S. Cards, Discover Financial Services, and John B. Adams, chairman & chief executive officer, The Martin Agency Inc., discussed how Discover’s popular “Peggy” campaign gave the brand a friendly, fun personality that helps it compete in the tough credit card category.

Organizing Marketing for Purposeful Brand Growth in the Social Age

Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.

New ANA Board Members and Officers Announced at Annual “Masters of Marketing” Conference

The ANA (Association of National Advertisers) elected nine new marketing executives to its Board of Directors at its Annual Conference held in Orlando, Florida from October 10-13, and announced three new officers.

The Coca-Cola Company: Rebuilds Brand Love

Alison E. Lewis, Senior Vice President of Marketing, North America, The Coca-Cola Company, discussed how it rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.

Allstate Creates Mayhem at the Masters

Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.

CMO Roundtable from the Masters of Marketing

Becky Saeger, a former CMO, moderated a discussion featuring the Kellogg Company, Starcom, Subway, and Walmart about the key issues that can lead to success or failure for today's CMO.

Embracing the Mayhem: Allstate’s Unconventional Road Trip

Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.

Embracing the Mayhem: Allstate’s Unconventional Road Trip

Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.

popchips: Building a Social Brand One Snacker at a Time

Brian Pope, senior vice president, marketing, popchips, discussed how popchips used grassroots and social media marketing to build their brand and generate excitement in the snacking category.

popchips: Building a Social Brand One Snacker at a Time

Brian Pope, senior vice president, marketing, popchips, discussed how popchips used grassroots and social media marketing to build their brand and generate excitement in the snacking category.

popchips: Building a Social Brand One Snacker at a Time

Brian Pope, Senior Vice President of Marketing, popchips, explained how popchips leveraged grassroots marketing, social media, and word of mouth from a growing group of passionate evangelists to create a new category of popped snacks.

The Coca-Cola Company: Rebuilding Brand Love

Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.

The Coca-Cola Company: Rebuilding Brand Love

Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.

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