It’s no secret Twitter users post more often when there’s major news, but researchers at MIT’s Senseable City Lab have discovered another interesting dynamic. Tweets tend to become shorter during big events.
To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.
Read the definitions of over 100 marketing terms in this helpful glossary from the Halo Group.
Read how the Celebrity DBI quantifies consumer perceptions of more than 5,000 celebrities globally, scoring them across a number of key attributes, including Awareness, Appeal, Trust, Influence, Aspiration, Trendsetter, Endorsement, and Breakthrough.
Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017.
IEG’s new briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers.
This four-page infographic from BrightLine illustrates current statistics and trends about gaming, including demographics and key players and advertisers in the space.
This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.
Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful.
Coupon use is down, but still strong. And the growth area is non-food.
In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.
The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.
For today's consumers, the journey to weight loss typically begins with a search query. To better understand the impact of digital marketing, Google conducted a study with research firm The Modellers.
Millennials are the first generation of digital natives. They expect unlimited choice, customized service and products, and extremely fast delivery of goods. They share experiences, retail and otherwise, more than any other group of consumers. This insight brief offers a deeper understanding on how to engage with the largest and most influential generation of consumers in history.
Just over half of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
This report covers findings from various ANA Committee Leadership Initiatives.
While it’s incontestable that Big Data can provide tremendous utility for most anyone who markets, sells, or produces anything, we need to be careful not to pretend that this glut of personal information gets us closer to our customers.