In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
This article explores how advertiser including Lexus and Sprint are using cinema advertising to send their brand messages to consumers.
Chris Schembri, VP, Media Services, AT&T, discussed AT&T's marketing campaign for the Beijing Olympics and the steps that they are taking to incorporate new media and mobile marketing into their mainstream advertising.
Jim Garrity and Kerry O'Conner from Bellwether Digital Bridge presented key findings of surveys on digital media companies and offered actionable suggestions for working with your digital media company.
Representatives from Ogilvy & Mather shared five ways that marketers can achieve greater cost efficiency during an economic recession.
In August 2008, ANA surveyed its Committee Members to determine how marketing and advertising budgets were being impacted by the tough economic conditions. Six months later, in late January/early February 2009, the survey was repeated to monitor trends and gauge the impact of the deepening recession. 141 marketers responded to this survey, representing a broad cross-section of categories and industries.
MaryAnn Bekkedahl, Group Publisher at Rodale, discussed ten clichés that actually work in integrated marketing.
John Chandler, SVP, CMO, MassMutual Financial Group, and John Wolfarth, SVP, Group Creative Director, Mullen, discussed MassMutual's new "good decisions" campaign, which launched in the midst of 2008's historic financial meltdown, but still reaped successful results for the organization.
Andrew Benett, Co-CEO, NY & Global Strategy Officer, Euro RSCG Worldwide, shared lessons from the Obama victory, which can be applied by all brand marketers.
Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day, Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.
This article explores why Dentyne's campaign, targeting Hispanics in the 18-34 age category, has been such a success.
This article discusses how online communities established by Welch Foods and Hallmark Cards are being used by marketers to gain valuable insights.
Kick off 2009 with these timeless insights from marketers at Hewlett-Packard, MasterCard Worldwide, Liberty Mutual Group, and Nestlé USA.
E*Trade Financial Corporations CMO Nick Utton and Ken Zasky of Spark Communications offer practical pointers to help them prosper in a challenging economy.
In this article Eric Leininger, the master of consumer insights at McDonald's, discusses how he is helping the Golden Arches shine brighter on a global scale.
This article summarizes presentations made at the Masters of Marketing conference displaying different ways to grow brands.
In this article Marketers at Wal-Mart, McDonald's, International Speedway, and MasterCard react to new ANA research and describe their efforts to reach and engage multicultural consumers.