ANA Topics
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
Brand-Specific Commercial Ratings: Benefits and Solution Providers
This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.
McKinsey & Company: The Coming Era of “On-Demand” Marketing
This McKinsey Quarterly article discusses how emerging digital technologies are personalizing the consumer experience and how companies need to find new ways to offer high-level value in their brand experiences in an on-demand world.
Bizo: Top Seven B-to-B Advertising Traps to Avoid
In this white paper Bizo highlights the top seven advertising traps to avoid as a business-to-business marketer.
The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media
This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.
SAS: Five Ways to Drive More Profitable Marketing
In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
Wildfire Case Study: Academy Awards
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Legal Update: Developments from Europe
Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.
Legal Update: Developments from Europe
Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
The Clearance Process for Commercials
Marilyn Colaninno, director of rights and clearances at Reed Smith LLP, provided an overview of the network clearance process and discussed helpful tips for marketers.
The Clearance Process for Commercials
Marilyn Colaninno, director of rights and clearances at Reed Smith LLP, provided an overview of the network clearance process and discussed helpful tips for marketers.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
