ANA Topics
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10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
Ingenium: Bringing to Life the Hispanic Millennial
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
Vanguard and Social Media
Ben Blakesley, social media specialist at Vanguard Group Inc., and Eric Haberacker, marketing manager at Vanguard Group Inc., discussed how the Vanguard Group approaches social organization within their company, as well as how content is created and reviewed, and how their team operates.
Vanguard and Social Media
Ben Blakesley, social media specialist at Vanguard Group Inc., and Eric Haberacker, marketing manager at Vanguard Group Inc., discussed how the Vanguard Group approaches social organization within their company, as well as how content is created and reviewed, and how their team operates.
Zep: Building an Effective Social Strategy With Limited Resources
Mari Hayes, vice president, strategic marketing at Zep Inc., discussed how her company builds effective social media strategies on limited resources.
Zep: Building an Effective Social Strategy With Limited Resources
Mari Hayes, vice president, strategic marketing at Zep Inc., discussed how her company builds effective social media strategies on limited resources.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Addressing Ad-Supported Online Piracy: The ANA/4A's Best Practices (Almost) One Year Later
In May 2012, the ANA and 4A’s issued a Joint Statement of Best Practices regarding affirmative steps advertisers and agencies should take to avoid inadvertent ad support for Internet sites that are primarily engaged in facilitating intellectual property theft. A panel will discuss these best practices and how they’ve been implemented.
Bridging the Legal Communication Gap
In this session, we will review and discuss examples of "what shouldn't have been done" and one agency’s efforts to bridge the legal education and communication gap through a very powerful tool - creativity.
COPPA: What the Newly Revised Rule Will Mean for Kids Marketing and Beyond
This session will address seven of the most salient changes to the Children's Online Privacy Protection Act (COPPA) Rule — including the new strict liability standard for operators, the new notice provisions, and the revised treatment of cookies and other “persistent identifiers.”
ICANN Top Level Domains
New top level domains (TLDs) from ICANN’s vast expansion of the TLD program are expected to be active in just a few short months. Hear the latest on the attempts push for additional protections for brand names and trademarks.
Intellectual Property Rights in the Digital Age
Brian Murphy, Partner, Frankfurt Kurnit Klein & Selz PC, Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC, and Tiffany Hall, Counsel, Pernod Ricard USA, explored the legal and business risks when companies use social media.
Intellectual Property Rights in the Digital Age
This presentation will explore the legal and business risks when companies use social media. Topics include social media architecture, permissions, rights of publicity, and fair use.
Keynote Address: FTC Commissioner Julie Brill
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Keynote Address: FTC Commissioner Julie Brill
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Legal Issues of Social Media — Case Studies from the World of Cinema
This panel will use examples taken from mobile and social media campaigns for popular films to illustrate key legal issues that affect how these campaigns are structured and activated by the studios.
