TV Production
The Found Money of State Commercial Production Incentives
Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately 20 states that now offer financial incentives for doing so. This whitepaper contains insights on how to best leverage these rebates.
State Tax Incentives for Commercial Production: Found Money for Advertisers
Mike G. Rose, chairman and CEO, Ease Commercial Services, outlined principles and process for marketers interested in taking advantage of the potential tax savings offered by states trying to lure the production of commercials to their area of the country.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Eastman Kodak Company: New Film, More Choices
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Eastman Kodak Company: New Film, More Choices
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Optimize Your Ad Spending: Choosing the Right Director for Your Project
Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.
Optimize Your Ad Spending: Choosing the Right Director for Your Project
Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.
Production Decoupling: An Emerging Industry Trend
This compilation of production decoupling resources includes case studies from ANA member companies Mattel and Hewlett-Packard, information on the growth of production decoupling in the U.K., and the benefits and challenges of working with a production agency.
Bob Liodice: The TV & Everything Video Revolution
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
Stereo 3D Post-Conversion
Matt Bristowe, Senior Producer, Prime Focus, and Richard Baker, Senior Stereographer, Prime Focus, discussed how marketers can begin to work 3D technologies into their advertising.
Stereo 3D Post-Conversion
Matt Bristowe, Senior Producer, Prime Focus, and Richard Baker, Senior Stereographer, Prime Focus, discussed how marketers can begin to work 3D technologies into their advertising.
The Benefits of Closed Captioning Commercials
The ANA Production Management Committee recommends that all television commercials be closed captioned. Find out more.
Managing Commercial TV Production in the Digital Age
In this ANA Insight Brief, industry expert William T. Begina, CEO, Triad Consulting Corporation, discusses the ins and outs of commercial TV production management, including best practices for commercial TV production, a look at what’s next for the industry, and a case study featuring a consumer goods company.
A 360° Look at the Best Practices for Choosing and Getting the Most from a Director
Jonathan Shipman, head of broadcast production North America, McCann Ericson, Skip D’Amico, brand executive producer, APR, and Brett Froomer, director, @RadicalMedia, discussed the best ways for marketers to work with directors on commercials.
If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More
John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.
Commercial Advertising Loudness Mitigation Act
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
Trends in Centralized TV Production: From Versioning to Complete Production Management
Peter Kuhn, managing director, Tag USA, and Kate Sturgess, group head of broadcast, Tag USA, discussed the trends surrounding centralized (also known as decoupled) TV production.
