Incentive/Value/Performance-Based Compensation
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
Sign of the Times
ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.
Agency Compensation: What's New and What's Next?
This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.
Merck’s New Approach to Agency Compensation
Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.
Merck’s New Approach to Agency Compensation
Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Incentive Compensation
Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.
Incentive Compensation
Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.
Key Findings: 2012 Global Agency Compensation Survey
This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
PowerPresentation: 2012 Global Agency Compensation Survey
This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Research Report: 2012 Global Agency Compensation Survey
This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
10 Agency Relationship Issues
Rob Davis, executive vice president, managing director, Starcom USA, and Jack Rooney, president, Ogilvy & Mather Chicago, debated hot agency relationship issues including performance based compensation, what makes a good client, and agency evaluation best practices.
Agency Pay for Performance: Where Do We Go From Here?
Dave Beals, president and chief executive officer, R3:JLB, discussed the latest trends and developments in agency pay for performance methods and the implications for marketers and their agency relationships.
Agency Pay for Performance: Where Do We Go From Here?
Dave Beals, president and chief executive officer, R3:JLB, discussed the latest trends and developments in agency pay for performance methods and the implications for marketers and their agency relationships.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
