Incentive/Value/Performance-Based Compensation

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Ebiquity, on How to Enhance Your Media Value

PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

Ebiquity, on How to Enhance Your Media Value

In this presentation, PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

ANA Member Perspective

Terri Burns with AFLAC, Inc. and Christine Eaton with General Mills discussed integrating marketing procurement into agency relationship management, addressing cost detail and profit margins with agencies, and why value-based comp (VBC) models have not really taken off.

Featured ANA Research: Trends In Agency Compensation

Triennially for the past 48 years, the ANA has fielded a comprehensive agency compensation trend survey among client-side marketers. The 16th edition of the survey included questions on methods of compensation, the use of performance incentives, and the management of agency compensation.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

The Marriage of Scopes of Work and Agency Compensation

Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.

The Marriage of Scopes of Work and Agency Compensation

Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.

Sign of the Times

ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.

Agency Compensation: What's New and What's Next?

This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.

Merck’s New Approach to Agency Compensation

Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.

Merck’s New Approach to Agency Compensation

Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.

Global Agency Compensation Trends and Practices

David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.

Global Agency Compensation Trends and Practices

David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.

Incentive Compensation

Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.

Incentive Compensation

Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.

Key Findings: 2012 Global Agency Compensation Survey

This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.

PowerPresentation: 2012 Global Agency Compensation Survey

This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.

Research Report: 2012 Global Agency Compensation Survey

This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.

Jockey’s Accountable Compensation Model

Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.

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