Incentive/Value/Performance-Based Compensation
Public Relations: An Underused Channel
Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
Agency Perspective Panel
A panel of agency executives provided their perspectives on client-side marketing procurement.
Trends In Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Trends In Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results
This research report is based on survey findings used to establish benchmarks regarding marketers' agency engagement and compensation best practices in the burgeoning area of digital marketing. The 2011 survey results suggest that digital agency compensation methods are more similar to traditional agency methods than they are different.
What Was the Agency Thinking? Value vs. Cost
Vince Chimienti, director of procurement and negotiation services, The Glassbox, and Dorothy Young, CEO, The Glassbox, discussed how marketers can focus more on the value of an agency's work, as opposed to just the cost of that work.
What Was the Agency Thinking? Value vs. Cost
Vince Chimienti, director of procurement and negotiation services, The Glassbox, and Dorothy Young, CEO, The Glassbox, discussed how marketers can focus more on the value of an agency's work, as opposed to just the cost of that work.
Beyond Cost and Rates
Decideware's practical guide presents three elements to consider when determining the value of an agency relationship.
Trends in Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Key Findings Report: Trends in Digital Agency Compensation, 4th Edition
The ANA has surveyed members for the fourth time on their practices in compensation of digital marketing agencies. The survey explores the number of digital agencies used, reasons for changing compensation agreements, and how fees are established for those using fee-based compensation.
The Principles of Fair Agency Compensation
Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.
The Principles of Fair Agency Compensation
Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.
The State of Media Audits & the Launch of the Media Audit Council
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
