Incentive/Value/Performance-Based Compensation
The State of Media Audits & the Launch of the Media Audit Council—Garrity Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
Intel Value Based Compensation
Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.
Intel Value Based Compensation
Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.
Compensation Guidelines for Today's Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Compensation Guidelines for Today's Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
CMO/Agency CEO Roundtable
A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.
Key Findings Report: Trends in Agency Compensation, 15th Edition
This Key Findings Report provides highlights of the ANA's triennial Trends in Agency Compensation Survey, which is the industry's preeminent and comprehensive look at methods of compensation, the use of performance incentives, and the management of agency compensation.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Panel Discussion: 10 Agency/Client Issues in Fifty Minutes
Representations from the agency world and the client side spoke about the top issues affecting agency/client relations today.
The Latest in Agency Compensation
Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.
The Latest in Agency Compensation
Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.
The Latest In Agency Compensation
Get the latest in agency compensation from this webinar video as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.
The Latest In Agency Compensation
Get the latest in agency compensation from this webinar presentation as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.
Toward Embracing Value-Based Compensation
Dr. Hari Mahadevan, managing partner and vertical leader at Rosetta, and Jack Smith, CMO at Medco, discussed impediments to value-based compensation and presented case studies of successful client/agency partnerships.
Agency Keynote: The Paradoxes of Agency Remuneration
Jean-Marie Dru, worldwide chairman of TBWA, discussed his call to action for clients and agencies to work together to address agency compensation in a calm and objective manner.
Procurement and Marketing Agency Relationships: The Compensation Environment
Ark Advisors has done extensive work to gain insight into agency attitudes towards marketing communications procurement, including a survey of 50 agencies. Russel Wohlwerth, principal at Ark Advisors, provided perspective on the current environment for agency compensation.
Procurement and Marketing Agency Relationships/The Compensation Environment
Ark Advisors has done extensive work to gain insight into agency attitudes towards marketing communications procurement, including a survey of 50 agencies. Russel Wohlwerth, principal at Ark Advisors, provided perspective on the current environment for agency compensation.
Understanding and Managing Agency Economics
Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar presentation.
Understanding and Managing Agency Economics
Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar video.
