Incentive/Value/Performance-Based Compensation

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Trends in Digital Agency Compensation

A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.

Key Findings Report: Trends in Digital Agency Compensation, 4th Edition

The ANA has surveyed members for the fourth time on their practices in compensation of digital marketing agencies. The survey explores the number of digital agencies used, reasons for changing compensation agreements, and how fees are established for those using fee-based compensation.

The Principles of Fair Agency Compensation

Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.

The Principles of Fair Agency Compensation

Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.

The State of Media Audits & the Launch of the Media Audit Council

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

The State of Media Audits & the Launch of the Media Audit Council—Garrity Presentation

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

Intel Value Based Compensation

Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.

Intel Value Based Compensation

Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.

Compensation Guidelines for Today's Agency World

Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.

Compensation Guidelines for Today's Agency World

Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.

CMO/Agency CEO Roundtable

A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.

Key Findings Report: Trends in Agency Compensation, 15th Edition

This Key Findings Report provides highlights of the ANA's triennial Trends in Agency Compensation Survey, which is the industry's preeminent and comprehensive look at methods of compensation, the use of performance incentives, and the management of agency compensation.

Kimberly-Clark: The Client/Agency Impasse

Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.

Kimberly-Clark: The Client/Agency Impasse

Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.

Panel Discussion: 10 Agency/Client Issues in Fifty Minutes

Representations from the agency world and the client side spoke about the top issues affecting agency/client relations today.

The Latest in Agency Compensation

Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.

The Latest in Agency Compensation

Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.

The Latest In Agency Compensation

Get the latest in agency compensation from this webinar video as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.

The Latest In Agency Compensation

Get the latest in agency compensation from this webinar presentation as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.

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