In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
This presentation explores a U.K. study which defines business success as profitable ideas (for the client) that make a profit (for the agency).
This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.