Mobile Marketing
Why Mobile? Seven Tactics for a Killer Strategy
As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.
GfK MRI: Tablet Owners’ Gaming Habits
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
GfK MRI: Video Viewing on Tablets
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
Millennial Media: Mobile Insights for Consumer Goods Brands
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
McKinsey & Company: The Coming Era of “On-Demand” Marketing
This McKinsey Quarterly article discusses how emerging digital technologies are personalizing the consumer experience and how companies need to find new ways to offer high-level value in their brand experiences in an on-demand world.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
RAPP: Bacardi Mixes Mobile into Marketing
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
Mobile Search Moments: Understanding How Mobile Drives Conversions
In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Electronic Arts: The Mobile Explosion
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.
