Mobile Marketing
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2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
PowerPresentation: 2011 Marketers’ Top Concerns Survey
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
Maximizing Mobile
Questions remain about how QR codes are best deployed, and many marketers advise a cautious approach. Learn lessons on harnessing the power of QR codes and other mobile technologies.
Inside South by Southwest
Kevin Doohan, digital marketing director at Red Bull, shared an overview of top trends, technologies, and key takeaways from the South by Southwest (SXSW) conference.
Inside South by Southwest
Kevin Doohan, digital marketing director at Red Bull, shared an overview of top trends, technologies, and key takeaways from the South by Southwest (SXSW) conference.
AT&T: Challenges of Destination in Social & Mobile Marketing
Colin Burns, social media strategist, AT&T, Inc., discussed the challenges posed by social platforms and how to improve the mobile experience when publishing to social media sites.
AT&T: Challenges of Destination in Social & Mobile Marketing
Colin Burns, social media strategist, AT&T, Inc., discussed the challenges posed by social platforms and how to improve the mobile experience when publishing to social media sites.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
How the Coca-Cola Company Is Approaching Mobile Marketing
Tom Daly, group manager, interactive marketing, The Coca-Cola Company shared the brand’s global approach to mobile marketing, mobile best practices, key learnings, and trends within the mobile space.
How the Coca-Cola Company Is Approaching Mobile Marketing
Tom Daly, group manager, interactive marketing, The Coca-Cola Company shared the brand’s global approach to mobile marketing, mobile best practices, key learnings, and trends within the mobile space.
Digital Marketing Success Kit
This guidebook from Mediative provides marketers with tips for succeeding in up and coming digital spaces, such as Facebook advertising, Google Places, location-based services, and group-buying sites.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
Yahoo!: Forget Mobile —Think Multiscreen
Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
GfK MRI: Magazines and Tablets, Part One
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
GfK MRI: Magazines and Tablets, Part Two
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
