Panera Bread used mobile as part of an integrated campaign to successfully launch its new pasta dishes to an upscale, female audience.
A cost-effective mobile campaign to promote the DVD release of Universal Pictures’ ParaNorman utilized rich media, big data, and powerful algorithms.
To capitalize on Apple’s unveiling of Passbook in iOS 6 last year, Vibes created Pass Manager to help people manage and organize their coupons, tickets, and special offers.
Ozyegin University developed a location-based app to aid in its recruitment of Turkey’s brightest students.
O2, the U.K.’s biggest mobile carrier, extended the successful Priority customer loyalty platform by creating Priority Moments for Small Businesses.
Kuwait Petroleum Italia Spa launched the “Gioca lo Scontrino” campaign to encourage drivers to refuel at Q8Easy gas stations.
Allstate developed an app that allowed users to submit insurance claims via smartphone.
For the premiere of Ray Donovan, Showtime Networks created the first-ever campaign on the New York Times iPad app.
Ray-Ban built a photo app to help customers “try on” its Ambermatic sunglasses without actually having the product in their hands.
The launch of Rdio, a new digital music streaming service, incorporated cross-mobile integration to reach audiophiles on the go as a way to “own mobile music discovery.”
The release of the iPad mini gave Buick a prime reason to be the first in line to advertise on the revolutionary device with its new automobile, the Buick Verano Turbo.
Rosetta Stone built an interactive, tablet-friendly ad to drive engagement and increase sales of its products.
Royal Caribbean paired a brochure for its newest ship with a mobile app that unlocked a virtual sailing experience to generate bookings and awareness among prospective customers and key influencers.
Ruby Tuesday implemented a four-week, mobile-driven “Dinner and a Movie” program in five U.S. cities to increase restaurant traffic and sales.
The Sam’s Club Mobile 3.0 update improved existing mobile shopping features, reached new customers, and created a streamlined path to purchase, which drove sales.
Samsung created a unique proprietary technology that allowed consumers in India to compare their existing phones with the new Galaxy Grand while surfing the mobile Internet.
Samsung created a mobile destination site that allowed users to test the S-Pen, a stylus that accompanies its Note II mobile phone, before purchasing it.
Samsung created a media-first out-of-home execution that utilized near field communication to reward and engage consumers while also garnering nearly 100,000 interactions.
Quiznos implemented a location-based mobile advertising coupon campaign to increase traffic and sales at Quiznos stores located in the Portland, Oregon area.
Yoplait partnered with Pandora to amplify its annual breast cancer research donation campaign through personalized music playlist dedications.