Car manufacturer SEAT wanted to broaden its target market and reach out to families with the launch of its Leon 5-door model via a mobile website.
To promote the first Integrated Marketing Week, the Direct Marketing Association and eConsultancy used a variety of mobile tactics, including QR codes, text messaging, and a mobile website.
Coca-Cola Japan created commemorative bottles and mobile playlists to celebrate each year Coca-Cola has been sold in Japan and build a deeper connection with consumers.
Shell created a mobile app that matched customers with the best lubricant for the individual make and model of their vehicle.
Shell created a mobile app to reward customers for using its stations and added additional travel information features to encourage use.
National Oil used proximity marketing mobile tactics to increase foot traffic into the convenience stores located at its Marathon and Phillips 66 gas stations.
Samsung used location-based geo-tracked mobile advertising to lure tech enthusiasts into nearby electronics stores to experience the new Samsung Smart TV.
To promote its growing grocery business during the Super Bowl, Target developed an interactive game that customers and fans could play on their mobile phones.
Grupo Fit created an app to facilitate easy bill payments at nightclubs in Brazil.
Sony needed a way to scare the pants off fans for not buying the DVD release of its comedic kids’ flick Hotel Transylvania and scored big with its interactive app.
Knorr Soup, a Unilever Brand, wanted to increase consumption in South Africa, so it launched a simple text message-based campaign to connect with low- and middle-income moms.
Sprint utilized mobile devices and Twitter to connect with NBA fans during the 2013 NBA playoffs.
Sprint leveraged its sports sponsorships to promote its unlimited data plan by creating two unique mobile websites.
Sprint partnered with Pring, a social network in Pakistan, to promote a street cricket competition and connect with consumers under the age of 30.
Sushi Pop achieved its goal of increasing sales of its delivery sushi by opening a new communication and sales channel and becoming the first Argentine company in the gastronomy industry to develop a mobile commerce platform and strategy.
Tamarack Junction Casino and Restaurant added a mobile component to its existing loyalty program in order to engage current customers and increase engagement.
Best Buy tapped into a popular music app for a first-to-market mobile initiative that engaged its prospects during key back-to-campus and holiday shopping seasons.
TD Ameritrade created an interactive rich media tablet ad featuring a Magic 8 Ball to help make consumers aware of the brand’s retirement planning tools.
Cub Cadet used mobile location-based technology to drive traffic to test drive events in 69 U.S. markets.
The Abercrombie brand is first and foremost about looking hot. This was taken to the next level by transforming something as practical as a weather app into a way to find hot new looks, modeled by attractive forecasters.