Mobile Marketing
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Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
Case Study: How Mobile Marketing Is a Driving Force for BMW
Kate Alini, social media and emerging technologies manager, BMW, and Matt Powell, chief technology creative officer, KBS+P, discussed examples of how BMW used mobile to promote their products.
Case Study: How Mobile Marketing Is a Driving Force for BMW
Kate Alini, social media and emerging technologies manager, BMW, and Matt Powell, chief technology creative officer, KBS+P, discussed examples of how BMW used mobile to promote their products.
Measuring Mobile Ad Effectiveness
Joy Liuzzo, vice president, director, InsightExpress, presented some of InsightExpress' findings on mobile ad effectiveness and consumer mobile trends that resulted from the more than 200 mobile studies it conducted.
Measuring Mobile Ad Effectiveness
Joy Liuzzo, vice president, director, InsightExpress, presented some of InsightExpress’ findings on mobile ad effectiveness and consumer mobile trends that resulted from the more than 200 mobile studies it conducted.
Mobile Advertising Report: Entertainment
This industry analysis from Crisp Media provides a top-line look at how mobile marketing is being used in movie advertising.
Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing
In this session, the ANA shared findings from "Harnessing the Power of Newer Media Platforms for More Effective Marketing," an exclusive survey from the ANA exploring the use of search, social networks, user-generated content, podcasts, blogging, and more.
Digital Buying Trends
Brands are dealing with new and evolving consumer strategies along the path to purchase. Learn about how these trends are being successfully executed by marketers.
The Mobile Market
Retailers are reacting swiftly consumers armed with smartphones and other mobile devices. It’s crucial that retailers engage mobile shoppers so that they still find their way back into the store, as opposed to simply ordering online.
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.
Google: B2B Trends in Mobile and Online Video
Google and Forbes Insights partnered on this late 2010 research report which identifies key trends in the business-to-business space for mobile and online video.
GfK MRI: Always on Media
In this digital update video, GfK MRI provides insights from their recent research about tablets and eReaders as the new “always on” media.
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
Mobile Advertising Goes Mainstream
Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.
GfK MRI: Ads on Tablets Attract Attention
In this digital update video, GfK MRI provides insights from their recent research about how ads on tablets are attracting consumer attention.
GfK MRI: All About Apps
In this digital update video, GfK MRI provides insights from their recent research on consumer usage of applications on tablets.
