Mobile Marketing
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MediaVest: The New Remote Control
Richard Hartell, EVP, managing director, human experience strategy, MediaVest USA, and David Shiffman, senior vice president, director of research and analytics, MediaVest, USA, discussed how mobile is the new remote control.
MediaVest: The New Remote Control
Richard Hartell, EVP, managing director, human experience strategy, MediaVest USA, and David Shiffman, senior vice president, director of research and analytics, MediaVest, USA, discussed how mobile is the new remote control.
Mobile Shopping Framework: The Role of Mobile Devices in the Shopping Process
For this 2010 study, Yahoo! commissioned Nielsen to develop a framework for mobile Internet shopping behavior in order to aid marketers in better understanding mobile usage, mobile impact on purchase, mobile advertising, and mobile shopping penetration.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Success in Mobile: Brand Case Studies and Latest Trends
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
Success in Mobile: Brand Case Studies and the Latest Trends
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
Success in Mobile: Brand Case Studies and the Latest Trends
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
A Digital U.S. Postal Service
Joe Adams, general manager of online and marketing services, U.S. Postal Service, discussed the U.S. Postal Services’ multi-channel approach to digital and mobile services.
A Digital U.S. Postal Service
Joe Adams, general manager of online and marketing services, U.S. Postal Service, discussed the U.S. Postal Services’ multi-channel approach to digital and mobile services.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Audience Engagement with the Mobile Phone: Budgeting for Mobile Activation in 2011
In this Mozes whitepaper, marketers will learn how to utilize mobile in order to successfully engage with consumers for live events, how to more effectively budget for mobile activation around live events and sponsorships, and about the lifecycle of consumer interaction with live events on their mobile phones.
eBay Motors’ Auto Buyer Takes App for a Spin
Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
