Mobile Marketing
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
Gap Invites Shoppers to Make a Deal Through Social Media
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Yahoo! Mobile Internet: Delivering on the Promise of Mobile Advertising
Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.
eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love
To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.
A Challenging Channel
Mobile marketing presents many opportunities, but big issues remain in understanding what mobile marketing’s capabilities really are, enterprise ownership, and perceived complexity.
Final Say: A Whole New World
Esther Lee, senior vice president of brand marketing, advertising, media, and sponsorships for AT&T, discusses how brands can harness the power of the mobile platform.
The Nielsen Company: Cross Platform Report Q1 2011
The Cross Platform Report for Quarter 1, 2011, from The Nielsen Company, provides an in-depth look at today’s video consumer.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
Benjamin Moore Makes a Colorful Entry into the Mobile App World
Chris Connelly, product manager, Benjamin Moore & Co., discussed how their mobile applications have helped to build brand loyalty while also getting all three of their consumer segments excited about paint.
Benjamin Moore Makes a Colorful Entry into the Mobile App World
Chris Connelly, product manager, Benjamin Moore & Co., discussed how their mobile applications have helped to build brand loyalty while also getting all three of their consumer segments excited about paint.
Coldwell Banker Moves Ahead with Mobile Marketing
David Marine, Director, Consumer Engagement, Coldwell Banker Real Estate Corporation, discussed how mobile has become a priority within their business.
The BRAVO Buzz Model: A Mobile Marketing Strategic Lens
Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
The BRAVO Buzz Model: A Mobile Marketing Strategic Lens
Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Volvo: Driving Consumer Engagement through Mobile Media Integration
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
Volvo: Driving Consumer Engagement through Mobile Media Integration
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
