Mobile Marketing

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Mobile Marketing Vendor Selection Tool

An analysis tool for evaluating each vendor based on key decision-making criteria.

Top Mobile Marketing Resources Database

A database that provides mobile marketing resources and outlines when and how to use them.

eMarketer: What All the Research Says, and Doesn't Say, About Digital

In this video, Geoff Ramsey, chairman of eMarketer, shared an exciting, data-packed keynote covering major trends in digital media, marketing, commerce, and consumer behavior.

eMarketer: What All the Research Says, and Doesn't Say, About Digital

In this presentation, Geoff Ramsey, chairman of eMarketer, shared information on current digital spending rates and the trends affecting digital marketing today.

eMarketer: What All the Research Says, and Doesn’t Say, About Digital

Geoff Ramsey, chairman of eMarketer, shared information on current digital spending rates and the trends affecting digital marketing today.

Unilever: Convergence of Media in the Digital Age

Rob Master, vice president of media, Americas and Europe at Unilever, discussed how macro digital and social trends shape Unilever’s approach to “Crafting Brands for Life.”

Bacardi Campaign Hits Theaters, with Mobile Element

Bacardi's integrated "Vivimos" campaign includes airing videos in about 100,000 U.S. movie theaters over the summer, with a mobile interactive element via Shazam.

Google Glass App Gets Buy-In From Coupons.com, Brands

Coupons.com has developed a free voice-activated app for Google Glass. The app puts brands at eye level with consumers through emerging technologies.

Are You Ready For The Dual-Screen Future?

Dual-screen experiences are about to transform the way people interact with video and the way publishers, broadcasters, and advertisers capture and engage their attention. But are advertisers ready to capitalize on the revenue potential that dual screen will bring?

Tablet Ownership Almost Doubles

According to the Pew Research Center, 34 percent of American adults report ownership of a tablet, almost double the 18 percent adoption rate in April 2012.

Insights into Luxury: Ads, Electronic Devices, and Apps Attract Very High-Income Consumers

Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.

The 2013 Social Mom Report

Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.

Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement

Natasha Hritzuk, global director of research and insights at Microsoft Advertising, and Kelly Jones, head, global thought leadership, research program at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.

Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement

Natasha Hritzuk, global director of research and insights at Microsoft Advertising, and Kelly Jones, head, global thought leadership, research program at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.

Smartphone and Tablet Adoption Drives Mobile Commerce Sales

Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.

Vicks: How to Sell Thermometers When No One Gets the Flu

Lara Peterson, vice president of marketing, healthcare at Kaz, Inc., and Sarah VanHeirseele, vice president of digital at Blue Chip Marketing Worldwide, discussed a fully-integrated campaign for Vicks which featured a hyper-targeted mobile experience to drive moms to retailers to purchase their new thermometer during the lowest flu season on record.

Vicks: How to Sell Thermometers When No One Gets the Flu

Lara Peterson, vice president of marketing, healthcare at Kaz, Inc., and Sarah VanHeirseele, vice president of digital at Blue Chip Marketing Worldwide, discussed a fully-integrated campaign for Vicks which featured a hyper-targeted mobile experience to drive moms to retailers to purchase their new thermometer during the lowest flu season on record.

Q1 2013 Cross Platform Report — A Look Across Screens

In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. At the same time, traditional TV remains vibrant and continues to thrive.

Seeding a Multiscreen Strategy

How can a brand keep its identity across devices and stay connected with customers who are jumping from screen to screen? Get expert advice on marketing to consumers across screens.

DoSomething.org and Mobile Commons: Activation Through Data-Driven SMS Engagement

Marah Lidey, digital engagement manager at DoSomething.org, and Sam McKelvie, head of mobile strategy at Mobile Commons, shared how they engage and retain teens as well as measure and expand DoSomething.org’s programs with teens via mobile messaging.

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