Mobile Marketing
The BRAVO Buzz Model: A Mobile Marketing Strategic Lens
Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Volvo: Driving Consumer Engagement through Mobile Media Integration
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
Volvo: Driving Consumer Engagement through Mobile Media Integration
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
GfK MRI Survey Results
See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.
A Leading Mobile Agency's Viewpoint
Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.
A Leading Mobile Agency’s Viewpoint
Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.
Building an Effective Mobile Strategy: Insights from a Leading Apps Developer
Evan Conway, EVP, marketing and advertising, Handmark, shared his thoughts on why mobile apps should be important to marketers.
Building an Effective Mobile Strategy: Insights from a Leading Apps Developer
Evan Conway, EVP, marketing and advertising, Handmark, shared his thoughts on why mobile apps should be important to marketers.
Hallmark's Mobile Strategy
Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.
Hallmark's Mobile Strategy
Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.
Mobile at H&R Block
Amy Roberts, program director, mobile, H&R Block, discussed the January 2011 launch of H&R Block's mobile website and app.
The Power of Mobility: Redefining How We Operate
Russ McGuire, vice president, strategy, Sprint, discussed the mobility revolution that is currently taking place.
RadioShack: Staying Social in a Mobile World
Adrian Parker, director, Social Media at RadioShack, discussed how the brand's focus on innovation led to successful and unique partnerships with various social media platforms.
Cisco Case Study: Google AdWords Mobile Search Engine Marketing (SEM) Campaign
Cisco, the hi-tech B-to-B vendor, used Google AdWords to launch a mobile search engine marketing (SEM) campaign to drive traffic to their European mobile sites and further strengthen ties between their brand and the public.
Blue Shield of California: Mobile Advertising Case Study
Lisa Chapman, corporate advertising, Blue Shield of California, and Sue deLeeuw, director, brand strategy and advertising, Blue Shield of California, shared a case study on their mobile advertising program.
Blue Shield of California: Mobile Advertising Case Study
Lisa Chapman, corporate advertising, Blue Shield of California, and Sue deLeeuw, director, brand strategy and advertising, Blue Shield of California, shared a case study on their mobile advertising program.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
