Mobile Marketing
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Electronic Arts: The Mobile Explosion
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.
Qualcomm: Born Mobile
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history, and cited examples of how marketers can take advantage of this growing digital sixth sense.
Qualcomm: Born Mobile
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history and cited examples of how marketers can take advantage of this growing digital sixth sense.
Davis & Gilbert LLP: New FTC Mobile Privacy Guidelines
In this advertising alert Davis & Gilbert LLP provides updates to marketers on the Federal Trade Commission’s (FTC) new mobile privacy guidelines.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Mobile and the Multicultural Customer
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Mobile and the Multicultural Customer
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Seven Shades of Mobile: The Hidden Motivations of Mobile Users
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
Seven Shades of Mobile: The Hidden Motivations of Mobile Users
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
All Signs Point to Mobile
The latest ANA/MediaVest Mobile Marketing survey shows that nearly all marketers employ mobile marketing, and mobile marketing budgets are on the rise.
ANA Member Perspective
Marjorie Dufek, director of digital marketing, Brown-Forman Corp., and Lisa Chapman, senior director of brand marketing, Blue Shield of California, discussed how to use mobile marketing in a meaningful way along with lessons learned and challenges ahead.
Size Matters
Mobile devices are not created equal, and tablets may be the future of digital advertising. Learn how advertisers can take advantage of the tablet era.
Tablet Magic
Marketers are creating new experiences to reach consumers. Brands including Toyota, Showtime, and IBM are reaping the benefits of their investments in tablet advertising.
Toyota: Digital Strategy Case Study
Kimberley Gardiner, national digital & mobile strategy manager at Toyota Motor Sales, discussed Toyota’s digital strategy behind the re-launched website.
GfK MRI: Top Interactive Magazine Ads on Tablets
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
CES Topline: What Marketers Need to Know
Shelly Palmer, consultant, business advisor, and author of Digital Wisdom, gave a high-level recap of key learnings, trends, and implications for marketers from the 2013 International Consumer Electronics Show (CES).
