To shift the definition of what an “island vacation” means in the minds of consumers, British Airways and Visit Britain created a mobile campaign based on an iconic London sight — the Royal Guards — that encouraged viral buzz.
In a declining and competitive market, Green Mountain Coffee made significant gain by increasing consumer loyalty. Creative and media strategies that encouraged consumers to take a few minutes with the brand to pause, reflect, and be inspired generated 65 percent sales uplift.
Samsung leveraged the popularity of cricket in India to create a mobile internet experiential product demonstration of its new Omnia smartphone featuring the Windows Phone operating system.
Accenture looked to the iPad to expand the distribution of its industry-leading journal, Outlook.
Accenture created a mobile-optimized site for its users on the go, who access the company’s wealth of knowledge on tablets and smartphones.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.
ADT, a home security company in the U.K., designed a mobile site to correspond to its already existing website, which helped to increase residential appointments for its security consultants and potential customers.
Eager to cook up more interaction with the brand, Allrecipes.com built an app filled with instructional videos of popular recipes from its website.
Amazon Publishing launched a tablet campaign to promote its books and encourage users to download free excerpts of books.
To reach male Millennials and drive sales, Doritos partnered with Warner Bros. Entertainment Inc. and DC Comics to create an engaging mobile campaign featuring exclusive content and prizes.
Valvoline worked with AT&T AdWorks to alert customers about a discount being offered at their local Valvoline locations through AT&T Alerts, a location-based mobile program.
Audi created an iPad app that matched the look and feel of its new A3 model to encourage users to take the car for a test drive.
Audi created a mobile app for iPhone and Android that allowed users to create the perfect car.
To cut through the clutter of the music industry and capture the interest of creative directors, Kontor Records GmbH sent out vinyl discs, along with an “office turntable” to play them on.
Back-to-school shopping takes a lot of energy, so Auntie Anne’s partnered with Coca-Cola to help hungry shoppers in malls across America.
To build interest in the launch of the video game Battlefield 4, Electronic Arts (EA) used a rich media mobile banner ad that contained multiple interactive videos.
Beam Inc. launched a party-planning app for its Sauza tequila brand to help connect with tech savvy women.
Kaz used real-time flu data and geo-targeting to serve up ads targeting moms for its Vicks thermometers.
Best Buy created a back-to-school mobile ad campaign that utilized location technology, real-time inventory feeds, and express mobile purchasing.