To build interest in the launch of the video game Battlefield 4, Electronic Arts (EA) used a rich media mobile banner ad that contained multiple interactive videos.
Beam Inc. launched a party-planning app for its Sauza tequila brand to help connect with tech savvy women.
Kaz used real-time flu data and geo-targeting to serve up ads targeting moms for its Vicks thermometers.
Best Buy created a back-to-school mobile ad campaign that utilized location technology, real-time inventory feeds, and express mobile purchasing.
HBO partnered with Uber, a mobile app, to promote the third season of its hit drama Boardwalk Empire.
Boston Scientific created an iPad app that would allow its sales force to build stronger relationships, easily highlight product differentiators, and strengthen sales pitches.
ESPN promoted an app for fans of the NCAA Men’s Basketball Tournament to have access to their brackets while on the go.
To drive sales and raise awareness of Brisk Iced Tea with its millennial male target, we turned Brisk from a beverage brand into a true entertainment source. At the heart of the campaign was Brisksaber, a simple, addictive, branded mobile gaming app. To tie the game to sales, the app rewarded fans by unlocking new content when they redeemed under-the-cap codes from bottles.
DoSomething.org engaged teens on the topic of bullying using three things they love most: texting, gaming, and sharing.
Cabela’s used location-based marketing to drive consumers to its physical retail locations.
Cabela’s created a mobile app and website to drive store traffic, increase sales, and build customer loyalty.
Capital One is a diverse company that looks to hire people with a variety of skills, so the career site was enhanced to recruit talent across the board.
CBS created apps for the iPad and iPhone that were a true extension of, and companion to, its news show, CBS This Morning, that launched in January 2012.
Sprint used a new type of mobile technology to revamp the standard movie theater PSA about turning off cell phones and created a unique mobile experience for users.
P&G used an in-store shopping app to increase purchase intent and drive sales for 14 of its top brands.
To engage the Super Bowl audience who are more into ads than the game, Chevy developed an app that encouraged second screen viewing while also giving fans the chance to win a new car during the big game.
Chicco, the largest baby brand in all of Europe and one of the most important brands under the Artsana group umbrella, designed a way to capture and save the magical moments of a child’s life.
Chiquita Brands created a multi-option app to engage consumers with its products and promote its association with Little League Baseball.
Viewed as old-fashioned, Chuck E. Cheese’s sought to contemporize its family dining brand and drive visits by creating an augmented reality mobile app that provided user-generated content to show images of guests making memories in its branded experience.
The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.