By using a limited budget creatively and leveraging strategic partnerships, DocuSign saw success with an integrated marketing campaign for a product update.
Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.
Google built a business around helping people find things and, as mobile usage skyrockets, those searches are increasingly coming from mobile phones. Yet 80 percent of U.S. small businesses lag behind their customers in mobile adoption. Google wanted to spread the word that mobilizing is important and provide tools to take action.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
Dove Clear Tone deodorant developed a mobile ad that contained a game designed to engage female consumers.
Dove Hair used the privacy of mobile to engage women about its new treatment for female hair loss.
Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.
Telia launched a SMS-based campaign to engage with video game players and offer them a chance to win VIP tickets to Dreamhack.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
Capitalizing on the success of the hit TV show Duck Dynasty on A&E, the show’s stars built the ultimate digital app for duck hunters.
Eaton developed a mobile app to improve the functionality of its sales force and make it easier for its customers to locate information.
eBay used the Apple iAd network to target existing iPhone eBay app users and remind them of how easy it is sell things using the eBay app.
To increase the relevant material available to readers, ALM tailored its newsletter to meet the mobile demands of its audience.
ELLE DECOR partnered with Jenn-Air to create a mobile app that would help both brands reach luxury consumers.
Planters partnered with Zipcar to promote a new peanut butter product via QR codes.
To launch the new Evoque, Range Rover created a powerful mobile experience for iPhone and iPad users that gave drivers a first-hand look at the new SUV.
For the launch of the Range Rover Evoque, an integrated campaign featuring print, TV, and digital exceeded industry benchmarks in key areas.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
To create awareness on a global level, Faena mirrored its website after one Argentina’s most iconic instruments to increase site functionality while also fostering creative expression.
To promote the fourth installment of the horror franchise Paranormal Activity, marketers created a rich media ad that “haunted” users’ phones.