Dove Hair used the privacy of mobile to engage women about its new treatment for female hair loss.
Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.
Telia launched a SMS-based campaign to engage with video game players and offer them a chance to win VIP tickets to Dreamhack.
Coca-Cola launched an integrated awareness campaign with a text-to-win element in Angola.
A Dallas-based dentist used location-based mobile advertising on Pandora Internet radio to target and engage nearby prospects.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
Capitalizing on the success of the hit TV show Duck Dynasty on A&E, the show’s stars built the ultimate digital app for duck hunters.
Eaton developed a mobile app to improve the functionality of its sales force and make it easier for its customers to locate information.
eBay used the Apple iAd network to target existing iPhone eBay app users and remind them of how easy it is sell things using the eBay app.
To increase the relevant material available to readers, ALM tailored its newsletter to meet the mobile demands of its audience.
ELLE DECOR partnered with Jenn-Air to create a mobile app that would help both brands reach luxury consumers.
Planters partnered with Zipcar to promote a new peanut butter product via QR codes.
To launch the new Evoque, Range Rover created a powerful mobile experience for iPhone and iPad users that gave drivers a first-hand look at the new SUV.
For the launch of the Range Rover Evoque, an integrated campaign featuring print, TV, and digital exceeded industry benchmarks in key areas.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
To create awareness on a global level, Faena mirrored its website after one Argentina’s most iconic instruments to increase site functionality while also fostering creative expression.
To promote the fourth installment of the horror franchise Paranormal Activity, marketers created a rich media ad that “haunted” users’ phones.
FedEx launched a mobile ad campaign and app to promote awareness of its mobile solutions and make it even easier for its customers to stay connected and remain efficient while on the go.
FedEx created a mobile-friendly app for smartphones in order to keep up with the consumer shift in technology adoption and continue its success of staying ahead of the curve.
Tesco used location-based mobile technologies to drive users to Tesco retail stores and increase sales of the new FIFA13 video game that was for sale in Tesco locations.