PepsiCo India launched an innovative social, mobile, online, and offline campaign to promote its “Pepsi T20 Football” combination cricket and football tournament and engage India’s youth through mobile devices.
PepsiCo launched a campaign to promote downloads of the Brisksaber app.
DoSomething.org created an app to teach teenagers about the demands of parenthood.
To capitalize on the dance fitness trend, Propel Zero launched an exercise program that marketed Propel Zero Powder Packets to people who enjoy light and fun activities.
The Entertainment Software Rating Board developed a voice-enabled version of its popular video game rating summaries.
Real Time Wine designed a mobile website to help wine enthusiasts discover and share their favorite wines.
Realtree, the leading provider of camouflage used for outdoor and lifestyle products, created a mobile website to improve its engagement and relationship with customers.
Coca-Cola developed a mobile app to support its inspirational “Reasons to Believe” campaign and connect with consumers between the ages of 12 and 29.
Red Bull created a mobile app to help enhance the experience for attendees at its music festivals in Spain.
Lexus leveraged the leading iPhone weather app to build awareness for its newly redesigned 2013 RX F Sport luxury crossover vehicle among an aspirational younger audience.
RedEye, a multi-platform news media brand covering Chicago, created an iPad app with premium content for subscribers.
RedEye, Chicago’s dynamic multi-platform media brand, created an iPhone app to help its readers learn more about the city where they live, work, and play.
Mac’s Isaac’s Cider created coupons tied to a mobile slot machine game to increase brand awareness of its premium alcoholic drinks.
IFB launched a mobile retail store that customers could access by capturing the company’s logo on integrated touch points.
To increase summer holiday weekend traffic, Revel Resorts launched an integrated campaign featuring out-of-home, print, radio, social media, mobile, and digital.
Victory Motorcycles launched an innovative location-based mobile campaign to attract new riders.
Rio Ferdinand, a famous English soccer player, created an app for his fans to engage with him during the season.
To increase brand awareness among social media users and introduce its new bubble gum, Rocco created a meet and chat app for the mobile phone that users accessed through Facebook.
Safeway developed an app to help customers prepare for the holidays and stay connected after shopping at the store.
Sam’s Club launched a mobile app in 2011 to better connect with its members and add an “always on” element to its marketing mix.