Paramount Pictures placed an ad inside the BBC Top Gear app to promote its new film Jack Reacher.
Johnson & Johnson shared its culture of being a good and responsible leader by creating an app which allowed people to share photos in exchange for a donation to charity.
Using its branded Instagram page, Nike utilized an intelligently targeted mobile advertising campaign to promote a new line in the Air Jordan family.
Destination BC employed rich media to help potential tourists experience British Columbia by interacting with its whales in Jumping Orca ads designed specifically for tablets.
American Greetings created a mobile app to promote its new line of customizable greeting cards and reach a younger audience.
Kettler created an app that connected to its racing bike, allowing users to track how many calories would be needed to burn off a specific meal or set up virtual races with other users.
KFC China used a mobile website to launch a social gaming and price promotion awareness campaign for its new summertime beverages.
Coca-Cola was the first brand to use cross-mobile integration to create new experiences for mobile users.
Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.
Kia optimized its mobile website for high-end smartphones and tablets, enabling consumers to build and price vehicles, find local dealers, and more, all with the touch of a finger.
Using mobile analytics to measure response to messaging, Kidspot tracked, reviewed, and acted upon a wealth of granular data to increase the number of conversions for its BumpWatch app.
Kiehl’s was looking for a way to bring in more customers to its stores, and leaned on the geo-fence to help corral its fans.
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
L’Oréal Paris went to great lengths to optimize its website across all devices and create a personalized experience as unique to each of its visitors as their own beauty.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
Adult woman love their lattes. And lattes contain twice as much milk as coffee! To boost retail sales, we inspired shoppers to rethink their lattes and showed them an easy way to make them at home.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
To demonstrate the superior quality of photos from Samsung’s Galaxy Camera over pictures from simple Android phone cameras, a social media photo campaign highlighted consumer photos and a feeling of online stardom.
Google created an innovative app to help house hunters choose the neighborhood that best suited their tastes and lifestyles.
Pepsi used a streamlined mobile site attached to ads to increase user engagement with the brand and its various social media sites.