Mobile Marketing

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Sprint’s NASCAR Mobile Campaign

Sprint used its NASCAR sponsorship to promote its new smartphone model and unlimited text messaging plan.

Ster-Kinekor App

Ster-Kinekor, South Africa’s largest movie theater chain, released a new app for its customers to view movie trailers, read movie news, and reserve tickets and seats at more than 400 screens across the country.

SUBWAY Mobile Site

As part of a global mobile strategy, SUBWAY Restaurants created a mobile version of its website to connect with on-the-go consumers.

Swipe Away Pollen

After enduring a supply shortage, Benadryl made a comeback in the allergy market with a rich media campaign that used geo-location technology to display animated pollen counts to mobile users.

Taco Bell’s “Unlock the Box” Campaign

Taco Bell placed QR codes on some of its most popular products to help promote its sponsorship of the 2011 MTV Video Music Awards.

Take ‘N’ Bake Mobile Campaign

Papa Murphy’s developed a mobile campaign to drive customer loyalty and increase pizza sales.

Tapjoy, Inc.

Tapjoy Inc. recognized the mobile challenges facing brands and created a value exchange point system that incentivized in-app brand advertising while also eliminating media waste.

Team Coco Tablet App

AT&T partnered with Conan O’Brien’s late-night TV show to develop an app that showed the strength of its mobile network.

Test Drive the Car NOW!

Toyota launched a car campaign in India that augmented traditional print ads with 3D rich media mobile content.

TGI Friday’s Mobile App

TGI Friday’s went a step beyond competitors by creating a mobile app with a “My Friday’s Tab” feature that allowed guests to pay their bills with a few taps on their smartphones’ screens.

The “Made to Order” Collection

Loewe, a luxury leather brand, combined private apps with a tablet app to give its discerning customers a unique experience.

The Black Out Banner

WWF created Norway’s first national mobile rich media ad campaign to promote Earth Hour, a global climate change awareness event.

The Bud Lime Party App Promotion

To increase awareness for Bud Lime, Anheuser-Busch released its branded Bud Lime Party app complete with games and details on nearby beer specials.

The Friendly Brand Takeover

True to style, Mercedes-Benz developed an innovative and refined user experience through online and mobile in order to provide information and entertainment to current and potential customers.

The GRAMMYs Live App

CBS used its website, the GRAMMYs brand, and apps to promote the music awards show.

The Hunger Games Mobile Campaign

Wanting to promote its new movie The Hunger Games, Lionsgate launched a mobile ad campaign on Facebook to reach a younger audience.

The New Constitution Platform

In Turkey, interactive voice response messages were used to invite citizens to attend meetings about the country’s new constitution.

The WSJ Digital Network

The Wall Street Journal Digital Network created a website and connected app to help its sales force promote the brand and increase advertising revenue.

Tide Pods and Shazam

Procter & Gamble utilized the smartphone app Shazam to allow viewers to request samples of its new product, Tide Pods. The campaign successfully combined television, mobile, and product sampling in an innovative way.

Tide Text Club

Procter & Gamble developed an interactive SMS platform to promote a specialized detergent for high-efficiency washing machines.

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