Sprint used its NASCAR sponsorship to promote its new smartphone model and unlimited text messaging plan.
Ster-Kinekor, South Africa’s largest movie theater chain, released a new app for its customers to view movie trailers, read movie news, and reserve tickets and seats at more than 400 screens across the country.
As part of a global mobile strategy, SUBWAY Restaurants created a mobile version of its website to connect with on-the-go consumers.
After enduring a supply shortage, Benadryl made a comeback in the allergy market with a rich media campaign that used geo-location technology to display animated pollen counts to mobile users.
Taco Bell placed QR codes on some of its most popular products to help promote its sponsorship of the 2011 MTV Video Music Awards.
Papa Murphy’s developed a mobile campaign to drive customer loyalty and increase pizza sales.
Tapjoy Inc. recognized the mobile challenges facing brands and created a value exchange point system that incentivized in-app brand advertising while also eliminating media waste.
AT&T partnered with Conan O’Brien’s late-night TV show to develop an app that showed the strength of its mobile network.
Toyota launched a car campaign in India that augmented traditional print ads with 3D rich media mobile content.
TGI Friday’s went a step beyond competitors by creating a mobile app with a “My Friday’s Tab” feature that allowed guests to pay their bills with a few taps on their smartphones’ screens.
Loewe, a luxury leather brand, combined private apps with a tablet app to give its discerning customers a unique experience.
WWF created Norway’s first national mobile rich media ad campaign to promote Earth Hour, a global climate change awareness event.
To increase awareness for Bud Lime, Anheuser-Busch released its branded Bud Lime Party app complete with games and details on nearby beer specials.
True to style, Mercedes-Benz developed an innovative and refined user experience through online and mobile in order to provide information and entertainment to current and potential customers.
CBS used its website, the GRAMMYs brand, and apps to promote the music awards show.
Wanting to promote its new movie The Hunger Games, Lionsgate launched a mobile ad campaign on Facebook to reach a younger audience.
In Turkey, interactive voice response messages were used to invite citizens to attend meetings about the country’s new constitution.
The Wall Street Journal Digital Network created a website and connected app to help its sales force promote the brand and increase advertising revenue.
Procter & Gamble utilized the smartphone app Shazam to allow viewers to request samples of its new product, Tide Pods. The campaign successfully combined television, mobile, and product sampling in an innovative way.
Procter & Gamble developed an interactive SMS platform to promote a specialized detergent for high-efficiency washing machines.