TONI&GUY, a global leader in salons and hair styling education, created an iAd to showcase the different hairstyles it uses to transform men and women around the world.
To build brand awareness and effect social change, Halls’ “Breathe the Change” campaign counted consumer “breaths” to power a windmill in a small Indian village which had no electricity.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.
Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.
ReadyForMyQuote Auto used click-to-call banner ads to help connect interested customers with the right insurance providers.
Helzberg Diamonds created a mobile app that made a “Proposal Pro” out of users who turned to the jeweler for its expertise, as well as its products, when it was time to pop the question.
Hennessy created a digital/social/mobile marketing campaign to promote its limited-edition label, designed by a renowned contemporary artist, for its V.S. bottle.
To promote its products to busy moms during the holiday season, Hershey’s created a rich media banner that expanded to feature four cookie recipes when tapped.
Hewlett-Packard created a mobile iAd to convince users to try its printer ink.
Realtor.com promoted the home-buying experience with a month-long mobile and social campaign, featuring a new app, a first-ever moveable listing, and a partnership with Airstream recreational vehicles.
AT&T applied the principles of responsive website design to its emails, so that its email messaging is optimized regardless of the device being used to read it.
HBO used a mobile redemption campaign to drive sales of its DVDs and Blu-Rays during the holiday season.
Auntie Anne’s celebrated its 25th anniversary and the rollout of its new pretzel flavor by giving away iPad minis, free drinks and snacks, and a cash prize of $25,000.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
Hotels.com built on the success of existing campaigns to drive more revenue via its suite of mobile apps.
Hotels.com, a brand of Expedia, developed a rich media mobile version of its “Xtreme Booking” online and video campaign to further drive user engagement and revenue via mobile data.
Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.
HP worked with its retailers to create a push notification campaign for deals on its printers and ink.
To reinvigorate its business and brand, HTC included a campaign providing free underground Wi-Fi to users in the key New York City market as part of its HTC ONE mobile product launch.
When the HTC Sensation 4G launched on T-Mobile it was late to the party. T-Mobile was already selling 4G phones and struggling to attract their tech-forward consumer. We needed a campaign that gave the phone cool. We teamed with Google Goggles and local artists to develop original content. The result was a campaign that took a late-to-the-party phone and turned it into an icon for cutting-edge culture.