Search Marketing Knowledge Center | ANA

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Search returned: 332 document(s).

  • How This Hotel Enlisted Cookie Monster to Woo Millennial Parents

    REGGIE Awards   April 17, 2024  

    DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.

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  • ROI of Campaigns by Medium

    Money Slides   March 4, 2024  

    The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.

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  • Mobile Marketing Plan Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.

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  • SEO Playbook

    Playbooks   March 1, 2024  

    Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.

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  • Mobile Marketing Solution Study

    Tools   January 21, 2024  

    Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.

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  • Building a Mobile Friendly Website

    Tools   January 21, 2024  

    A guide to help you understand the importance of having a mobile-friendly website today and how to achieve mobile compatibility.

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  • Mobile Marketing Plan Framework

    Tools   January 21, 2024  

    Use this mobile marketing framework to define the activities required to successfully create, plan, and execute a mobile marketing plan.

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  • Mobile Application Development System RFP

    Tools   January 21, 2024  

    Use this tool to help you design a Request for Proposal (RFP) for a Mobile Application Development System.

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  • Mobile Application Development Vendor Evaluation

    Tools   January 21, 2024  

    We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.

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  • Mobile Content Development System RFP

    Tools   January 21, 2024  

    Use this tool to help you design an RFP for a Mobile Content Development System.

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  • Mobile Content Development Vendor Evaluation

    Tools   January 21, 2024  

    Use this evaluation to compare Mobile Content Development vendor solutions based on your requirements.

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  • Shopper Marketing Mobile Best Practices Checklist

    Tools   January 18, 2024  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.

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  • SEO App Store Optimization Checklist

    Tools   January 18, 2024  

    Use our SEO App Store Optimization Checklist tool to ensure that you are optimizing your app listing based on best practices.

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  • SEO Mobile Optimization Checklist

    Tools   January 18, 2024  

    Use our SEO Mobile Optimization Checklist tool to ensure that you are optimizing your web pages based on mobile SEO best practices.

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  • SEO On-Page Optimization Checklist

    Tools   January 18, 2024  

    Use our SEO On-Page Optimization Checklist tool to ensure that you are optimizing each of your web pages using SEO strategies for your target keyword.

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  • Mobile Application Type Assessment Tool

    Tools   January 15, 2024  

    Use this tool to decide which type of mobile application your organization should focus on developing.

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  • Mobile Device Policy Template

    Tools   January 15, 2024  

    A policy for acceptable use of mobile devices by employees and contractors.

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  • Mobile Marketing Business Case

    Tools   January 15, 2024  

    A template to build a business case for an investment in a mobile marketing program.

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  • Mobile Marketing Competitive Tracking Tool

    Tools   January 15, 2024  

    A template to identify and track the mobile marketing channels that your competitors are using.

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  • Mobile Marketing Manager Job Description

    Tools   January 15, 2024  

    A template to quickly document the role and responsibilities for this position.

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