To promote its products to busy moms during the holiday season, Hershey’s created a rich media banner that expanded to feature four cookie recipes when tapped.
Hewlett-Packard created a mobile iAd to convince users to try its printer ink.
Realtor.com promoted the home-buying experience with a month-long mobile and social campaign, featuring a new app, a first-ever moveable listing, and a partnership with Airstream recreational vehicles.
AT&T applied the principles of responsive website design to its emails, so that its email messaging is optimized regardless of the device being used to read it.
HBO used a mobile redemption campaign to drive sales of its DVDs and Blu-Rays during the holiday season.
Auntie Anne’s celebrated its 25th anniversary and the rollout of its new pretzel flavor by giving away iPad minis, free drinks and snacks, and a cash prize of $25,000.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
Hotels.com built on the success of existing campaigns to drive more revenue via its suite of mobile apps.
Hotels.com, a brand of Expedia, developed a rich media mobile version of its “Xtreme Booking” online and video campaign to further drive user engagement and revenue via mobile data.
Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.
HP worked with its retailers to create a push notification campaign for deals on its printers and ink.
To reinvigorate its business and brand, HTC included a campaign providing free underground Wi-Fi to users in the key New York City market as part of its HTC ONE mobile product launch.
Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.
To simplify booking and customize travel for its customers, Hyatt Hotels launched a free iPhone app.
Li-Ning, a popular Chinese athletic company, debuted a new app to encourage and reward people for walking around their cities.
Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.
Garanti Bank in Turkey built a mobile app that provides customers with a number of resources, including person-to-person transfers, financial coaching and advice, and exclusive personalized offers from brands.
Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
United Methodist Communications shared the results of its Imagine No Malaria campaign with Methodist Church leaders at its annual conference.