Using mobile analytics to measure response to messaging, Kidspot tracked, reviewed, and acted upon a wealth of granular data to increase the number of conversions for its BumpWatch app.
Kiehl’s was looking for a way to bring in more customers to its stores, and leaned on the geo-fence to help corral its fans.
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
L’Oréal Paris went to great lengths to optimize its website across all devices and create a personalized experience as unique to each of its visitors as their own beauty.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.
DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
To demonstrate the superior quality of photos from Samsung’s Galaxy Camera over pictures from simple Android phone cameras, a social media photo campaign highlighted consumer photos and a feeling of online stardom.
The Museum of Fine Arts in Boston celebrated the opening of its new contemporary art wing with an integrated digital campaign designed to engage potential visitors.
To capitalize on the breakout performance of Jeremy Lin, the New York Knicks launched a “Linsanity” campaign focused on connecting with more fans via mobile.
Google created an innovative app to help house hunters choose the neighborhood that best suited their tastes and lifestyles.
Pepsi used a streamlined mobile site attached to ads to increase user engagement with the brand and its various social media sites.
Choice Hotels partnered with Major League Baseball to deliver a live game interactive app to drive brand awareness and consumer engagement.
Magnum Mini enticed busy consumers to make the time for small pleasures by creating a mobile app personality test that matched consumers with their ideal Magnum flavor.
To improve participation in its annual Dream Prize competition, Magnum launched a multi-format interactive campaign featuring the popular Turkish actor Kivanç Tatlituğ.
Magnum premium ice cream sponsored paid TV programs in Turkey, granting free access to fans’ favorite shows.
For Sauza Sparkling Margaritas to interact with consumers and build a database of potential customers, an in-store tablet campaign called “Make it With a Lifeguard” was designed to appeal especially to women aged 25 to 40.
Michaels Crafts created a scratch-off mobile coupon similar to a lottery ticket to drive sales during the holiday season.
MasterCard’s MIYAMO gives people an identity based on their personal music choices.