Mobile Marketing

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Video Anywhere: How Mobile Video is Changing Consumer Engagement

Tom Wheeler, managing director, Core Capital Partners, shared his thoughts on the future of video.

OAAA Interactive Out-of-Home Media Primer

This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.

Cars.com: Mobile Evolution

Carolyn Crafts, vice president, Cars.com, shared the automotive brand’s integrated mobile strategy along with mobile best practices.

Yahoo!: Connected TV: Dawn of a New Era

Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.

Convincing Youth Not to Text

Texting while driving (TWD) is more dangerous than driving while intoxicated — a serious problem people weren't taking seriously. The opportunity was to influence a new generation before they could adopt the habit.

HTC Sensation 4G

When the HTC Sensation 4G launched on T-Mobile it was late to the party. T-Mobile was already selling 4G phones and struggling to attract their tech-forward consumer. We needed a campaign that gave the phone cool. We teamed with Google Goggles and local artists to develop original content. The result was a campaign that took a late-to-the-party phone and turned it into an icon for cutting-edge culture.

It’s OK To Wait

Through data mining of current customers, focus group testing among competitive customers, and pre-stay and post-stay customer surveys, we uncovered that there was a large untapped market of customers that generally book at the last minute for either business or leisure.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Brian Little, director of corporate communications, Krispy Kreme Doughnuts, and Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.

Scream Collector — We Want Your Scream

A big idea was required to effectively reposition Nickelodeon Universe from an indoor wee park to a hip and cool theme park for teens and tweens. We overcame shrinking entertainment budgets and a host of other hurdles to take Nickelodeon Universe from a fail to LMAO in our prime targets eyes by introducing an iconic character, the Scream Collector.

Underheard in New York

Underheard in New York was a one month long initiative created to shift perceptions of the New York City homeless, increasing not only awareness but interaction with a population often defined by stereotypes.

Your Ultimate Caddie

With increasing pressure on marketing and sponsorship budgets, FedEx wanted to ensure that their PGA sponsorship connected with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx let golf fans know that it offers a tangible solution.

Colgate-Palmolive & Mobile Marketing Association 1-on-1 Chat

Jack Haber, VP, global advertising and digital, Colgate Palmolive, discussed how his organization is using mobile media.

E*TRADE: Marketing a Mobile App — What Does Success Look Like?

David Douglas, director of marketing, E*TRADE, discussed the successful evolution of E*TRADE’s mobile marketing strategies.

Mobile Opportunities for B-to-B Brands

Jeff Stokvis, director, digital strategy, Mobile@Ogilvy, and Edie Kirkman, mobile product manager, UPS, discussed how mobile can drive engagement, empower the sales force, and support product and service offerings for b-to-b companies.

Mobile Opportunities for B-to-B Brands

Jeff Stokvis, director, digital strategy, Mobile@Ogilvy, and Edie Kirkman, mobile product manager, UPS, discussed how mobile can drive engagement, empower the sales force, and support product and service offerings for b-to-b companies.

Omni-Channel Marketing at Macy’s

Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s three-pronged business strategy.

The Mobile Love Affair: How Mobile is Shaping the Path to Purchase

Kelly Jones, head of marketing insights, Microsoft Advertising, and Jo Rigby, director, Omnicom Media Group, shared results from a joint global consumer research study that set out to understand the role of mobile phones in grocery shopping.

The Mobile Love Affair: How Mobile is Shaping the Path to Purchase

Kelly Jones, head of marketing insights, Microsoft Advertising, and Jo Rigby, director, Omnicom Media Group, shared results from a joint global consumer research study that set out to understand the role of mobile phones in grocery shopping.

Your Next Consumer: The Convergence of Social and Mobile

David Cooperstein, vice president and practice leader, Forrester Research, discussed what marketers must do to reach their future customer: the always addressable consumer.

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