Beam Inc. launched a party-planning app for its Sauza tequila brand to help connect with tech savvy women.
Best Buy created a back-to-school mobile ad campaign that utilized location technology, real-time inventory feeds, and express mobile purchasing.
HBO partnered with Uber, a mobile app, to promote the third season of its hit drama Boardwalk Empire.
DoSomething.org engaged teens on the topic of bullying using three things they love most: texting, gaming, and sharing.
Cabela’s used location-based marketing to drive consumers to its physical retail locations.
Capital One is a diverse company that looks to hire people with a variety of skills, so the career site was enhanced to recruit talent across the board.
Sprint used a new type of mobile technology to revamp the standard movie theater PSA about turning off cell phones and created a unique mobile experience for users.
Chicco, the largest baby brand in all of Europe and one of the most important brands under the Artsana group umbrella, designed a way to capture and save the magical moments of a child’s life.
Viewed as old-fashioned, Chuck E. Cheese’s sought to contemporize its family dining brand and drive visits by creating an augmented reality mobile app that provided user-generated content to show images of guests making memories in its branded experience.
The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.
Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.
Coca-Cola Korea engages in youth recruitment using mobile technologies that emphasize energizing refreshment through play and connection, while offering as a reward additional wireless data capacity, something 80 percent of Korean teens exceed each month.
The creation of a mobile app to promote and use during Content Marketing World 2012 provided a sticky channel for audience engagement, attendee networking, and knowledge sharing.
Cox Communications, an Atlanta-based cable company, utilized a mobile commerce site to drive sales and satisfy the needs of “ready-to-buy” customers.
OkCupid’s mobile app connected people faster to get users off their computers and into the real-life dating scene.
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.
CVS Caremark’s new, responsive career website can better tell its story and attract the right candidates to work for its organization.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
Deep Silver/Square Enix created an additional app to complement game play and increase consumer interaction with its popular zombie game Dead Island: Riptide.
Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.