The MMA's Mobile Coupon Ad Unit Standards Committee wrote this whitepaper to address the need for a mobile coupon ad unit and to track developments in the field.
This issue of the IJMM revisits mobile marketing in Canada in a special section of articles, case studies, and commentaries. Other articles include research of Gen Y's attitude to in-app advertising, consumer perceptions of smartphones, and young consumers’ responses to mobile ads that use different types of interactivity.
Jonathan Greene and Cindy Pound discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.
In this presentation, Jonathan Greene and Cindy Pound discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.
Zyrtec revamped its app to provide more relevant, customized content for users, and as a result, became both the most popular allergy app and mobile allergy site.
In this presentation, Zyrtec revamped its app to provide more relevant, customized content for users, and as a result, became both the most popular allergy app and mobile allergy site.
Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.
Discover the latest apps marketers are using in programmatic marketing.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
Mobile solutions company payvia implemented donation and payment solutions for the two major candidates during the 2012 presidential election.
Toyota used responsively designed emails and targeted microsites to promote the launch of its newly redesigned RAV4.
To shift the definition of what an “island vacation” means in the minds of consumers, British Airways and Visit Britain created a mobile campaign based on an iconic London sight — the Royal Guards — that encouraged viral buzz.
Accenture looked to the iPad to expand the distribution of its industry-leading journal, Outlook.
Accenture created a mobile-optimized site for its users on the go, who access the company’s wealth of knowledge on tablets and smartphones.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.
ADT, a home security company in the U.K., designed a mobile site to correspond to its already existing website, which helped to increase residential appointments for its security consultants and potential customers.
The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.
Eager to cook up more interaction with the brand, Allrecipes.com built an app filled with instructional videos of popular recipes from its website.
Amazon Publishing launched a tablet campaign to promote its books and encourage users to download free excerpts of books.