Mobile Marketing

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The Current State and Promise of Mobile Couponing

The MMA's Mobile Coupon Ad Unit Standards Committee wrote this whitepaper to address the need for a mobile coupon ad unit and to track developments in the field.

The International Journal of Mobile Marketing, Vol. 8

This issue of the IJMM revisits mobile marketing in Canada in a special section of articles, case studies, and commentaries. Other articles include research of Gen Y's attitude to in-app advertising, consumer perceptions of smartphones, and young consumers’ responses to mobile ads that use different types of interactivity.

The Future of Mobile Marketing

Jonathan Greene and Cindy Pound discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.

The Future of Mobile Marketing

In this presentation, Jonathan Greene and Cindy Pound discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.

Zyrtec: The Intersection of Art, Science, and Sneezes

Zyrtec revamped its app to provide more relevant, customized content for users, and as a result, became both the most popular allergy app and mobile allergy site.

Zyrtec: The Intersection of Art, Science, and Sneezes

In this presentation, Zyrtec revamped its app to provide more relevant, customized content for users, and as a result, became both the most popular allergy app and mobile allergy site.

3 Tips: How Intuit Earns Customer Trust

Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.

Top Apps Every Programmatic Marketer Needs

Discover the latest apps marketers are using in programmatic marketing.

#YOUDRIVE

Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.

2012 Election Mobile Funding Campaign

Mobile solutions company payvia implemented donation and payment solutions for the two major candidates during the 2012 presidential election.

2013 Toyota RAV4 Launch

Toyota used responsively designed emails and targeted microsites to promote the launch of its newly redesigned RAV4.

A Better Island Vacation

To shift the definition of what an “island vacation” means in the minds of consumers, British Airways and Visit Britain created a mobile campaign based on an iconic London sight — the Royal Guards — that encouraged viral buzz.

Accenture Outlook iPad App

Accenture looked to the iPad to expand the distribution of its industry-leading journal, Outlook.

Accenture.com Goes Mobile

Accenture created a mobile-optimized site for its users on the go, who access the company’s wealth of knowledge on tablets and smartphones.

Ace Hardware Mobile Coupons

Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.

adidas Boost

To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.

ADT Mobile Website

ADT, a home security company in the U.K., designed a mobile site to correspond to its already existing website, which helped to increase residential appointments for its security consultants and potential customers.

All Deals in One App

The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.

Allrecipes Video Cookbook

Eager to cook up more interaction with the brand, Allrecipes.com built an app filled with instructional videos of popular recipes from its website.

Amazon Publishing Tablet Campaign

Amazon Publishing launched a tablet campaign to promote its books and encourage users to download free excerpts of books.

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