Mobile Marketing
GfK MRI: Interest in In-App Ads
In the 10th edition of their digital update video series, GfK MRI provides insights to marketers about tablet owner interest in in-app advertising.
Madison & Wall: A Brand's Reach Should Exceed Its Grasp
This edition of Pivotal Research Group's Madison & Wall newsletter discusses mobile display advertising and managing client conflicts within agency holding companies.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed how MasterCard is pioneering mobile payment standards and technology.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed MasterCard’s mobile journey and what’s next in mobile payments.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed how MasterCard is pioneering mobile payment standards and technology.
Mondelēz International & Mediavest: Designing For Mobility
Mondelēz International's Bonin Bough and MediaVest's Amanda Richman shared how they approach the space as mobility versus simply mobile, leverage the unique opportunities it offers, and design mobility experiences with impact.
Mondelēz International: Designing for Mobility
Bonin Bough, vice president of global media and consumer engagement, Mondelēz International, and Amanda Richman, president of digital, MediaVest USA, discussed how Mondelēz is investing in mobility to increase ROI and influence purchase.
Mondelēz International: Designing for Mobility
Bonin Bough, vice president of global media and consumer engagement, Mondelēz International, and Amanda Richman, president of digital, MediaVest USA, discussed how Mondelēz is investing in mobility to increase ROI and influence purchase.
PowerPresentation: 2012 ANA/MediaVest Mobile Marketing Survey
This collection of data charts represents findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Through the Looking Glass: Building Relationships with Retail Showroomers
According to this white paper from Aimia, the practice of retail “showrooming,” in which consumers use traditional brick-and-mortar retail stores to evaluate products in person, then use their mobile devices to find the product at a lower price online, has become a common practice among Millennials and a hot topic for the industry.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
Why the Digital Wallet Wars Matter
Denee Carrington, senior analyst for consumer product strategy professionals, Forrester, discussed the growth of digital wallets and how they could potentially disrupt the digital and retail spaces.
Zynga Leans Back with Mobile Gaming
Julie Shumaker, vice president, brands in play, Zynga, discussed how gaming is a valuable and growing channel for advertisers to spend quality time with engaged consumers.
Google’s ‘Hilltop Reimagined’ Mobile Campaign
Mike Glaser, product marketing manager at Google Display, and Jesse Haines, head of marketing at Google Mobile Ads, discussed Google’s overall marketing strategy and approach behind the brand’s “Hilltop Reimagined for Coca-Cola” campaign.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
The New Perspective
Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.
