Mobile Marketing

First  << 39404142434445 >>  Last (47)

Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results

This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.

PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results

This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.

Success in Mobile: Brand Case Studies and Latest Trends

Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.

Success in Mobile: Brand Case Studies and the Latest Trends

Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.

Success in Mobile: Brand Case Studies and the Latest Trends

Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.

A Digital U.S. Postal Service

Joe Adams, general manager of online and marketing services, U.S. Postal Service, discussed the U.S. Postal Services’ multi-channel approach to digital and mobile services.

A Digital U.S. Postal Service

Joe Adams, general manager of online and marketing services, U.S. Postal Service, discussed the U.S. Postal Services’ multi-channel approach to digital and mobile services.

American Express Provides a Virtual Wallet for Consumers with Mobile

Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.

Connecting with Mobile Moms

Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.

Connecting with Mobile Moms

Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.

Audience Engagement with the Mobile Phone: Budgeting for Mobile Activation in 2011

In this Mozes whitepaper, marketers will learn how to utilize mobile in order to successfully engage with consumers for live events, how to more effectively budget for mobile activation around live events and sponsorships, and about the lifecycle of consumer interaction with live events on their mobile phones.

eBay Motors’ Auto Buyer Takes App for a Spin

Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.

Nine Fundamentals for Mobile Marketing Success

Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.

Nine Fundamentals for Mobile Marketing Success

Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.

Nine Fundamentals for Mobile Marketing Success

Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.

American Suzuki Motor Corporation: Mobile Gaming and Social Media

Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.

American Suzuki Motor Corporation: Mobile Gaming and Social Media

Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.

2011 Mobile Marketing Association CEO & CMO Summit Keynote

Jeffrey Hayzlett, former CMO and VP, Eastman Kodak Company, discussed why senior management should begin to embrace mobile.

2011 Mobile Marketing Association CEO & CMO Summit Keynote

Jeffrey Hayzlett, former CMO and VP, Eastman Kodak Company, discussed why senior management should begin to embrace mobile.

How to Create New Mobile Markets

Scott Davidoff, post doctoral fellow, Human-Computer Interaction Institute, Carnegie Mellon University, discussed his research in location-based mobile services.

First  << 39404142434445 >>  Last (47)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help