Mobile Marketing
24 Hour Fitness Leverages 2012 Olympics Partnership Through Social Media
Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.
24 Hour Fitness Leverages 2012 Olympics Partnership Through Social Media
Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.
GfK MRI: Tablets and TV: Two Screen Viewing
In the 9th edition of their digital update video series, GfK MRI provides insights from their latest iPanel research on two-screen viewing habits for tablets and TV.
Old Navy: Using Mobile to Reach Core Shoppers
Samantha Willems, manager, brand marketing, Gap Inc., discussed how Old Navy built a successful mobile app to engage its core customer.
Old Navy: Using Mobile to Reach Core Shoppers
Samantha Willems, manager, brand marketing, Gap Inc., discussed how Old Navy built a successful mobile app to engage its core customer.
HTC Sensation: Bringing Instant Gratification to Advertising
Kyle Acquistapace, partner, director of media & data strategy, Deutsch LA, discussed the launch of HTC’s Sensation 4G mobile phone in June 2011.
HTC Sensation: Bringing Instant Gratification to Advertising
Kyle Acquistapace, partner, director of media & data strategy, Deutsch LA, discussed the launch of HTC’s Sensation 4G mobile phone in June 2011.
Beyond the Coupon
Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.
Changes in Latitude
Mobile devices have changed consumer behavior — and advertising. Mobile offers advertisers unprecedented location-based targeting capabilities and makes it possible to effectively reach consumers.
On Target
Brands are using mobile marketing to reach the right customers, in the right place, at the right time. A variety of mobile tactics are being used including behavioral, location-based, demographic, and contextual targeting.
Yahoo!: Brave New Moms
In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.
PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey
This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Gogo Makes the Move to Mobile at 36,000 Feet
Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.
Gogo Makes the Move to Mobile at 36,000 Feet
Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.
Case Studies: Leveraging Digital in an Omni-Channel World
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Case Study: How Sprint Engaged the Mobile Shopper
Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.
Davis & Gilbert LLP: Mobile App Developer Settles COPPA Suit
This advertising alert from Davis & Gilbert LLP discusses the recent settlement of a lawsuit brought by the New Jersey Attorney General against a children’s mobile app developer alleging violations of the Children’s Online Privacy Protection Act (COPPA).
