Mobile Marketing
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PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey
This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Gogo Makes the Move to Mobile at 36,000 Feet
Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.
Gogo Makes the Move to Mobile at 36,000 Feet
Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.
Case Studies: Leveraging Digital in an Omni-Channel World
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Case Study: How Sprint Engaged the Mobile Shopper
Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.
Davis & Gilbert LLP: Mobile App Developer Settles COPPA Suit
This advertising alert from Davis & Gilbert LLP discusses the recent settlement of a lawsuit brought by the New Jersey Attorney General against a children’s mobile app developer alleging violations of the Children’s Online Privacy Protection Act (COPPA).
Google: Key Market Report: Trends in Digital Device and Internet Usage
In this report Google provides recent insights into trends for digital device and Internet usage across five key global markets.
Marketing to Moms: Social, Mobile, and Modern
The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.
Mobile Marketing: The New First Screen
With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.
Go Here Now
Discover seven hot spots to meet moms, who represent a $2.4 trillion market in the United States. These locations include social networks, mobile devices, and direct sales parties.
Going Local: A Marketing How-To Guide for National Brands
This guidebook explores how national brands can integrate more local efforts into their marketing campaigns by exploring the local web, optimizing online local listings, enabling local pay per click, and scaling social media at the local level.
Talking Tom: How to Create a Viral and Beloved Global Digital Brand
Narry Singh, chief business guru, Outfit7 Inc., discussed how Outfit7 is building a highly successful and entertaining mobile consumer brand through their Talking Tom and Talking Friends apps.
American Licorice Levels the Playing Field
Michael Kelly, consumer communications manager, American Licorice, discussed how American Licorice uses social and mobile to challenge its larger competitors.
American Licorice Levels the Playing Field
Michael Kelly, consumer communications manager, American Licorice, discussed how American Licorice uses social and mobile to challenge its larger competitors.
BrightLine Advanced TV Audience Behavior Report: Device Convergence in the Living Room
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
Key Findings: 2012 Digital/Social Media Survey
This Key Findings Report includes highlights from the ANA's 2012 Digital/Social Media survey. The survey was created to better understand the use of digital and social media for marketing initiatives, marketers’ usage and confidence in related metrics/ROI processes as well as responsibility and management of these newer media platforms within companies.
United Airlines: Advergaming Case Study
Aaron Stash, brand manager, United MileagePlus, discussed how United Airlines’ Optathlon campaign used mobile advergaming to engage its customers with real-world rewards, while raising awareness and driving revenue on ancillary travel products.
