Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.
Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.
Garanti Bank in Turkey built a mobile app that provides customers with a number of resources, including person-to-person transfers, financial coaching and advice, and exclusive personalized offers from brands.
Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
Jelmar used inMarket’s app to drive sales of its cleaning product CLR by adding a gaming component to the shopping experience.
Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.
Intel harnessed the love of music and Pandora’s popularity with fans to increase awareness of its new laptop, the Ultrabook.
Avis launched an interactive iPad advertising app that enabled business travelers to celebrate their own space while hitting the open road.
Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.
Ford used an interactive iPad magazine ad to promote the new version of its Focus ST model in China.
Paramount Pictures placed an ad inside the BBC Top Gear app to promote its new film Jack Reacher.
Johnson & Johnson shared its culture of being a good and responsible leader by creating an app which allowed people to share photos in exchange for a donation to charity.
Johnson & Johnson's Baby brand utilized digital consumer insights to target moms through e-commerce, mobile marketing, and social media.
In this presentation, Johnson & Johnson's Baby brand utilized digital consumer insights to target moms through e-commerce, mobile marketing, and social media.
Using its branded Instagram page, Nike utilized an intelligently targeted mobile advertising campaign to promote a new line in the Air Jordan family.
Destination BC employed rich media to help potential tourists experience British Columbia by interacting with its whales in Jumping Orca ads designed specifically for tablets.
American Greetings created a mobile app to promote its new line of customizable greeting cards and reach a younger audience.
Kettler created an app that connected to its racing bike, allowing users to track how many calories would be needed to burn off a specific meal or set up virtual races with other users.
Coca-Cola was the first brand to use cross-mobile integration to create new experiences for mobile users.