Global Operations

TransUnion: The Path to Global Digital Proficiency

Sherrie Hablitzel, director, digital marketing at TransUnion, discussed changes the company made to achieve digital proficiency on a global scale, including creating an in-house agency and implementing responsive web design.

The Integrated Organization and New Integrated Campaign at Plantronics

Karen Galatis, senior director, integrated marketing at Plantronics, Inc., discussed Plantronic’s new marketing organization and its latest TOGETHER integrated campaign, which targets both enterprise and consumer customers.

International Media Management

Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.

International Media Management

Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.

International Media Management

Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.

Global Marketing: Navigating Uncertain Waters

Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.

Global Multichannel Marketing

Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.

The Pepsi Challenge: Managing and Maximizing Major Investments in Sponsorship

Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.

Global Branding Redefined: Moving Beyond the "Global vs. Local” Debate"

Joe Tripodi, executive vice president, chief marketing, and commercial officer, The Coca-Cola Company, and Susan Popper, senior vice president, integrated marketing communications, SAP, discussed how their brands manage global marketing in a panel discussion led by Jaime Prieto, president, global brand management, Ogilvy & Mather Worldwide.

What Keeps Global Marketers Awake at Night?

Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.

Driving Efficiency

Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.

Building Efficiencies into Global Campaign Implementation

Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.

Building Efficiencies into Global Campaign Implementation

Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.

Procurement Leader Keynote: Winning Brand Building: Purpose-Inspired Strategic Relationships

Stew Atkinson, VP, product supply, global brand building purchases, Procter & Gamble, discussed how the purchasing group at his organization has formed partnerships with the marketing team to allow them to achieve their objectives as an organization.

The Global Advertising Management Team—A Ford Case Study

Jana Rygiel, global advertising purchasing manager at Ford, outlined why the Global Agency Management Team was developed and how it has morphed over time.

Best Practices for Global Marketing Management

Interested in global marketing management? Check out this video.

Best Practices for Global Marketing Management

Interested in global marketing management? Check out this presentation.

Cisco: Leadership in New Structures for Global B-to-B Marketing

Peter Alexander, vice president, worldwide field marketing at Cisco, discussed his company's new model for global B-to-B marketing.

Cisco: Leadership in New Structures for Global B-to-B Marketing

Peter Alexander, vice president, worldwide field marketing at Cisco, discussed his company’s new model for global B-to-B marketing.

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