Agency relationship management operations
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
2012 In-House Creative Services Industry Report
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Strategic Marketing Agency Management
Discover three important ways procurement can add value for their marketing stakeholders. A strong foundation of people, processes, and systems must be in place to support these key strategies.
2012 RSW/Agency Search Outlook: Agency and Marketer Expectations for the Coming Year
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Kraft: Agency Relationships in a VUCA World
Debra Giampoli, director, global strategic agency relations, Kraft Foods, discussed how Kraft has increased its revenue and earnings growth by deciding to be a better client and demand better work from its agency partners.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
The Global Advertising Management Team—A Ford Case Study
Jana Rygiel, global advertising purchasing manager at Ford, outlined why the Global Agency Management Team was developed and how it has morphed over time.
Everything You Need to Know About In-House Agencies
A panel of ANA members from AstraZeneca, Blue Cross Blue Shield of Massachusetts, and Combe Incorporated, each with diverse in-house agency experience, discussed the results of the 2008 In-House Agency Survey and their own perspectives, including when to set up in-house agencies; which services can be brought in-house; relationships with outside agencies and internal marketing; financial matters; and watchouts and concerns.
Internal Agency Structure
ANA members provide insight on their internal agency structures, including information on how many people are staffed in their internal agency and how they track cost savings for their internal agency.
